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5 Steps to Personal Branding You Need to Take

I have been reading Seth Godin’s Book, This is Marketing, and something he says jumped out at me that I wanted to share; “The way we make things better...

3 Reasons Why Direct Mail Is Back

There was a time, not so long ago, that direct mail was the workhorse for direct marketing. Then along came the newer and less expensive communication media of email,...

Heidi Frei Named AMA Phoenix Star Member for April 2019

Heidi Frei was named Star Member of American Marketing Association, Phoenix Chapter, for April 2019. Frei is director of marketing at the Arizona Society of Certified Public Accountants. Earlier...

Sharon Rosa-Bohrer Named AMA Phoenix Star Member for February 2019

Sharon Rosa-Bohrer, director of member recruitment, American Marketing Association, Phoenix Chapter, was named Star Member of the chapter for February 2019. Bohrer works as education marketing manager at Odysseyware, Chandler,...

Rocco Cardinale Named AMA Phoenix Star Member for December 2018

Rocco Cardinale was named Star Member of American Marketing Association, Phoenix Chapter, for December 2018. He has been active in the AMA Phoenix community over the last year including...

4 Things We Learned About Automation and Chatbots and How They Work in Marketing

You have a lot of online messages from customers who want to be taken care of right now. Right. Now. Does it feel overwhelming? It certainly can be, especially...

Updates to Google Ads: What to Expect

Digital advertising is projected to be a $332 billion industry by 2021. And while Google is the dominating player, it faces tough competition from Amazon and Facebook. Naturally, it...

Photo Gallery: AMA Phoenix Spectrum Awards 2018

Handbags and Missiles: An Interview with UX Architect Lindsey MacNeil

User experience has been around for a very long time. For marketers, it’s helped us probe deeper at psychology and better understand how consumers interact with the digital experiences...

The Role of Traditional Public Relations in SEO: A Panel Discussion

Can you remember the last time you wrote and sent out a press release? Neither can we. It’s just not an effective public relations practice anymore. Nowadays, audiences see...

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