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Infographic Friday: Seeing the Value of Marketing Through Graphics

Eileen Burick, President of Burick Communication Design and former AMA Star Member of the Month, submitted two infographics to Infographic Friday of Marketing Week. Eileen provides graphic design services...

Infographic Friday: Energy Efficiency Defined Through Graphics

Anna Brice, Principal of Pinnacle Peak Marketing and AMA Phoenix VP of Programming, submitted an Infographic designed for client e2o Energy to Infographic Friday of Marketing Week. The infographic...

TV and Video Thursday: Starting Video Marketing With Strategy

It’s no secret that video is all the rage in marketing these days, but how many marketers are actually doing video marketing the right way? It’s not a matter...

MarCom and Branding Monday: Event Brand Design – Branding in Many Formats

Eileen Burick, President of Burick Communication Design and former AMA Star Member of the Month, submitted an Integrated Marketing Campaign to MarCom and Branding Monday of Marketing Week. This...

Branding Isn’t Only for the Big Fish with Big Budgets

Big companies with big budgets understand the importance of branding and the value of their brand. Brand development is often a hard sell to small companies, start-ups and entrepreneurial...

Leigh Dow Named AMA Phoenix Star Member for July 2019

Leigh Dow was named Star Member of American Marketing Association, Phoenix Chapter, for July 2019. Dow is currently CEO of 48 West Agency, a PR and marketing agency based...

5 Steps to Personal Branding You Need to Take

I have been reading Seth Godin’s Book, This is Marketing, and something he says jumped out at me that I wanted to share; “The way we make things better...

3 Reasons Why Direct Mail Is Back

There was a time, not so long ago, that direct mail was the workhorse for direct marketing. Then along came the newer and less expensive communication media of email,...

Heidi Frei Named AMA Phoenix Star Member for April 2019

Heidi Frei was named Star Member of American Marketing Association, Phoenix Chapter, for April 2019. Frei is director of marketing at the Arizona Society of Certified Public Accountants. Earlier...

Sharon Rosa-Bohrer Named AMA Phoenix Star Member for February 2019

Sharon Rosa-Bohrer, director of member recruitment, American Marketing Association, Phoenix Chapter, was named Star Member of the chapter for February 2019. Bohrer works as education marketing manager at Odysseyware, Chandler,...

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