American Marketing Association, Phoenix Chapter, is the leading educational, networking and career-building resource for marketing, advertising and public relations professionals in Phoenix, the fifth-largest city in the United States.
Established more than 50 years ago, AMA Phoenix is the only professional marketing association in Arizona that covers all disciplines in the marketing spectrum.
AMA Phoenix hosts a variety of monthly, quarterly and yearly programs, events, workshops and discussions that introduce the latest industry trends and developments, along with valuable networking events that bring together the best marketing minds in the region.
Latest News
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Reducing Customer Friction: 12 Stories From The Trenches
Reducing Customer Friction: 12 Stories From The Trenches Customer friction can significantly impact business success, but effective strategies exist to overcome these challenges. This article presents real-world examples and practical solutions from industry experts on reducing customer friction. From streamlining onboarding processes to optimizing checkout experiences, these insights offer valuable approaches to enhance customer satisfaction
June 12, 2025 -
How to Optimize Your Advertising Campaigns: 18 A/B Testing Strategies
How to Optimize Your Advertising Campaigns: 18 A/B Testing Strategies Discover proven A/B testing strategies that can revolutionize your advertising campaigns. This comprehensive guide offers valuable insights from industry experts on optimizing various aspects of your marketing efforts. From surprising audience segments to effective messaging techniques, learn how to significantly improve your campaign performance and
May 29, 2025 -
Re-Engaging Inactive Customers:17 Creative Marketing Automation Strategies
Re-Engaging Inactive Customers:17 Creative Marketing Automation Strategies Discover proven strategies to reconnect with inactive customers and boost your business growth. This article presents a comprehensive collection of creative marketing automation techniques, backed by expert insights from industry leaders. From personalized surveys to interactive storytelling, these innovative approaches offer practical solutions to re-engage dormant users across
May 15, 2025 -
Marketing Networking Strategies: Building a Strong Personal Brand
Marketing Networking Strategies: Building a Strong Personal Brand Discover the art of building a strong personal brand through effective marketing networking strategies. This comprehensive guide draws on insights from industry experts to reveal proven techniques for forging powerful professional connections. Learn how authenticity, genuine curiosity, and consistent value creation can transform your networking efforts into
May 1, 2025
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