American Marketing Association, Phoenix Chapter, is the leading educational, networking and career-building resource for marketing, advertising and public relations professionals in Phoenix, the fifth-largest city in the United States.

Established more than 50 years ago, AMA Phoenix is the only professional marketing association in Arizona that covers all disciplines in the marketing spectrum.

AMA Phoenix hosts a variety of monthly, quarterly and yearly programs, events, workshops and discussions that introduce the latest industry trends and developments, along with valuable networking events that bring together the best marketing minds in the region.

Join the top group for Metro Phoenix marketing, ad and PR pros

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Latest News

  • How Marketers Make Better Decisions With Campaign Measurement

    Campaign data can reveal what truly drives growth—but only when measured with care. Marketing measurement experts share practical ways to connect content, channels, and customer actions to real business results. From improving attribution to tracking signed deals, these strategies help marketers make smarter decisions with confidence.

    October 28, 2026
  • How Marketers Make Better Decisions When Results Overlap

    When results overlap, marketers need more than a single dashboard to know what drives growth. Experts in the field share practical ways to connect media spend, customer behavior, lead quality, and revenue. These insights help teams assign credit with greater confidence and make smarter decisions.

    October 16, 2026
  • How to Know When to End a Marketing Channel or Campaign

    How to Know When to End a Marketing Channel or Campaign Not every marketing channel deserves more time or budget. Experts in the field share clear signs that a campaign is attracting weak leads, losing sales value, or failing to move deals forward. Learn when to pause, cut, or redirect efforts based on buyer quality,

    October 5, 2026
  • How Marketers Prioritize Channel Spend When Budgets Are Tight

    How Marketers Prioritize Channel Spend When Budgets Are Tight When marketing budgets tighten, every dollar must work harder to deliver measurable results. This article gathers insights from industry experts on how to strategically allocate channel spend during economic constraints, covering seventeen proven approaches to maximize return on investment. The strategies range from protecting high-value touchpoints

    September 17, 2026
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