American Marketing Association, Phoenix Chapter, is the leading educational, networking and career-building resource for marketing, advertising and public relations professionals in Phoenix, the fifth-largest city in the United States.

Established more than 50 years ago, AMA Phoenix is the only professional marketing association in Arizona that covers all disciplines in the marketing spectrum.

AMA Phoenix hosts a variety of monthly, quarterly and yearly programs, events, workshops and discussions that introduce the latest industry trends and developments, along with valuable networking events that bring together the best marketing minds in the region.

Join the top group for Metro Phoenix marketing, ad and PR pros

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Latest News

  • How Marketers Balance Brand and Direct Response in Paid Media

    How Marketers Balance Brand and Direct Response in Paid Media Paid media teams face constant tension between building long-term brand recognition and driving immediate conversions. This article compiles practical frameworks from marketing leaders who have tested allocation strategies across growth stages, channels, and business models. The insights that follow offer specific decision rules for balancing

    August 5, 2026
  • Winning With Competitor Research: Real Stories From Businesses

    Winning With Competitor Research: Real Stories From Businesses Competitor research separates businesses that guess from those that win with precision. This article shares real stories and expert insights showing how companies turned competitive intelligence into measurable growth across product development, sales strategy, and market positioning. These proven tactics helped businesses outsmart rivals, close deals faster,

    July 10, 2026
  • How a Strong Personal Brand Can Benefit Your Marketing Career

    How a Strong Personal Brand Can Benefit Your Marketing Career A well-crafted personal brand can open doors to career opportunities that traditional résumés never reach. This article breaks down proven strategies that help marketing professionals stand out, attract better clients, and land stronger roles. Industry experts share practical approaches to building credibility, earning trust, and

    June 26, 2026
  • Customer Journey Mapping: Identifying Areas for Innovation

    Customer Journey Mapping: Identifying Areas for Innovation Understanding where customers struggle, pause, or abandon a purchase can reveal untapped opportunities for growth and innovation. This article examines sixteen proven strategies for improving customer experiences at critical moments, drawing on insights from industry experts and real-world case studies. Each recommendation addresses specific friction points that prevent

    June 11, 2026
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