AMA Phoenix – Spectrum Awards Winners

2022 Awards Winners

Category	Winning Organization	Winner Project Name
Best Public Relations – Local	10 to 1 Public Relations	Establishing Worzalla as a Top Local Employer
Best Public Relations – National	10 to 1 Public Relations	Launching Dexwet’s Innovative Air Filters in the U.S.
Best Public Relations – Event or Sponsorship	10 to 1 Public Relations	Executing Groundbreaking Event for Intel’s New Construction Announcement
Best Public Relations – Non-Profit	10 to 1 Public Relations	Raising Awareness of Partnership for Economic Innovation’s Initiatives
Best Video/Event: Sales Video or Educational Video	Grand Canyon Education	Orbis “Bridging the Gap” Video
Best Video/Event: Fundraising/Non-Profit Video	Ideas Collide	Arizona Healthcare Directives Registry Video
Best Video/Event: Animation/3D	Kiterocket	Omnivision: 3D Animation Representing 3 Business Units Merging Into 1
Best Video/Event: Trade Show Booth Design	Kiterocket	DECA: Trade Show Booth Design
Best Video/Event: Event Staging/Decor/Theme	Artisan Colour	Pangaea Land of the Dinosaurs – Jurassic Fight Night
Best Video/Event: Augmented or Virtual Reality	Stratatech Education Group	Ocuweld
Best Video/Event: Online Video	Grand Canyon Education	Corrine Testimonial Video Campaign
Best Content: Case Studies or Articles	OneColumn LLC	Can Your Digital Assistant Connect the Dots?
Best Content: Content Marketing Campaign (Uses two or more forms of digital media)	Ideas Collide	Best Western: See You Soon Influencer Campaign
Best Marketer of the Year	Prism Global Marketing Solutions	Elyse Flynn Meyer, Prism Global Marketing Solutions – Marketer of the Year
Best Integrated Marketing Campaign: Product – New or Existing	Salt River Project	Electrical Safety
Best Integrated Marketing Campaign: Service – New or Existing	KB Woods	Fiesta Bowl Charities: KABOOM!!
Best Integrated Marketing Campaign: Event	Yeager Marketing	Workato Partner Virtual Event – Rhythm and Rocks
Best Integrated Marketing Campaign: Self-Promotion	Yeager Marketing	Yeager Holiday Gift
Best Integrated Marketing Campaign: Multicultural	Nativa, Inc.	Planning for Perfection with Casol Cookware
Best Integrated Marketing Campaign: Non-Profit	Colling Media	A Child’s Hope
Best Brand Identity: Logo	Kiterocket	Landscape Products, Inc.: Logo Redesign
Best Brand Identity: Product or Service	Grand Canyon Education	Halo Logo
Best Brand Identity: Packaging	Kiterocket	Landscape Products Fresh Face
Best Brand Identity: Re-Brand of the Year (before and after)	Kiterocket	Landscape Products, Inc.: Rebrand
Best Outdoor: Billboard or Transit	Colling Media	StrataTech Digital Billboard Campaign
Best Broadcast: Radio	Grand Canyon Education	Grand Canyon University: The College Tour Launch Campaign
Best Broadcast: Television	Grand Canyon Education	Bellarmine University Campaign
Best Collateral: Special Event Material	Greater Phoenix Economic Council	Convening the Community
Best Collateral: Sales Kit / Press Kit	Yeager Marketing	Commvault Protect & Recover from Threats Partner Playbook
Best Collateral: Publication/Annual Report/Catalog	Grand Canyon Education	GCE Travel Guide | You Had to Be There: An Insider’s Travel Guide to Arizona & Indiana
Best Interactive / Online: Online Marketing Campaign (Uses two or more forms of digital media)	Ideas Collide (tied as winner)	Banner Health Labor & Delivery Sequential Messaging Campaign
Best Interactive / Online: Online Marketing Campaign (Uses two or more forms of digital media)	Grand Canyon Education (tied as winner	Grand Canyon University: The College Tour Launch Campaign
Best Interactive / Online: Website – Corporate or E-Commerce, Microsite	Burick Communication Design	SEN Design Group Website
Best Interactive / Online: Website – Non-Profit	Ideas Collide	Arizona Humane Society: Website Development and Redesign
Best Interactive / Online: Email	Prism Global Marketing Solutions	Orsini Specialty Pharmacy: 2449% Increase in Opens, 2042% Increase in Clicks, and a 542% Increase in Sales Qualified Leads from Email Marketing
Best Interactive / Online: Social Media – Single or Multiple Accounts/Campaign	Prism Global Marketing Solutions	Orsini Specialty Pharmacy: 2742% Increase in Traffic & 800% Increase in Sales Qualified Leads from Social Media
Best Interactive / Online: Search Engine Optimization	Prism Global Marketing Solutions	Cultivate: 63% Increase in Website Traffic & 133% Increase in New Leads from Search Engine Optimization
Best Interactive / Online: Marketing Automation	Prism Global Marketing Solutions	SwipeSense: 207% Increase in Email Opens & 149% Increase in Email Clicks with an Integrated Approach to Marketing Automation
Best Direct Response: Direct Mail	Grand Canyon Education	Ethington Theatre Brochure Mailer

For 2020 Marketing Campaigns:
INTEGRATED CAMPAIGN	StrataTech Education Group
PRODUCT – NEW OR EXISTING	RSI-TWS Essential Worker Campaign
INTEGRATED CAMPAIGN	Nativa
MULTICULTURAL	Highlighting Color ForWhoEverYouWantToB
INTEGRATED CAMPAIGN	Greater Phoenix Economic Council (GPEC)
NON-PROFIT	#AZFreeToBe
BRAND IDENTITY	Aker Ink PR & Marketing
LOGO	TheraSpark Logo
PRINT	OneColumn
ADVERTISING – NEWSPAPER, MAGAZINE	Mining Ads with Advertorial
(tie score)	Shasta Pools
	AZBigMedia ExperienceAZ
OUTDOOR	StrataTech Education Group
BILLBOARD OR TRANSIT	RSI Train Wrap
COLLATERAL	Grand Canyon Education
BROCHURE/SELL SHEET	GCU Welcome Week Resource Guide
COLLATERAL	Grand Canyon Education
SPECIAL EVENT MATERIAL	Ethington Theatre Season
COLLATERAL	Yeager Marketing
SALES KIT/PRESS KIT	NVIDIA VMware Digital Playbook
COLLATERAL	Grand Canyon Education
PUBLICATION/ANNUAL REPORT/CATALOG	Holy Chow Cookbook
PROMOTIONAL	Grand Canyon Education
GIVEAWAYS	A Novel Journey Notebook
INTERACTIVE/ONLINE	Prism Global Marketing Solutions
ONLINE MARKETING CAMPAIGN (USES TWO OR MORE FORMS OF DIGITAL MEDIA)	1500 Percent ROI with Integrated Online Marketing
INTERACTIVE/ONLINE	Yeager Marketing
WEBSITE – CORPORATE OR E-COMMERCE, MICROSITE	Dell Virtual Work From Home
INTERACTIVE / ONLINE	Prism Global Marketing Solutions
SOCIAL MEDIA	692 Percent Increase in New Contacts from Social Media
INTERACTIVE / ONLINE	Prism Global Marketing Solutions
MARKETING AUTOMATION	93 Percent Increase in Automated Email Engagement
DIRECT RESPONSE	Ideas Collide
DIRECT MAIL	World Hotels Direct Mailers
VIDEO / EVENT	KB Woods
ONLINE VIDEO	Coming Back From Covid
PUBLIC RELATIONS	10 to 1 Public Relations
NATIONAL	Ambulnz
PUBLIC RELATIONS	10 to 1 Public Relations
EVENT OR SPONSORSHIP	Runbeck Election Services
PUBLIC RELATIONS	10 to 1 Public Relations
NON-PROFIT	Family Promise
VIDEO/EVENT	Shasta Pools
SALES VIDEO OR EDUCATIONAL VIDEO	MPG Video
VIDEO/EVENT	Artisan Colour
EVENT STAGING/DÉCOR/THEME	3D Building Display
VIDEO/EVENT	StrataTech Education Group
ONLINE VIDEO	TWS Top Welder Season 2
CONTENT	OneColumn
INFOGRAPHICS	Nimbus Infographic
MARKETING	Artisan Colour
MISCELLANEOUS / OTHER	Corp Wall Graphics
For 2019 Marketing Campaigns:
INTEGRATED CAMPAIGN	Colling Media
PRODUCT – NEW OR EXISTING	JW Plastic Surgery
INTEGRATED CAMPAIGN	Colling Media
SERVICE – NEW OR EXISTING	Discount Tire
INTEGRATED CAMPAIGN	Colling Media
SELF-PROMOTION	Drive more traffic/Improve site traffic rank
INTEGRATED CAMPAIGN	On Q Financial
MULTICULTURAL	The Dream Is Inclusive Scholarship Campaign
BRAND IDENTITY	StrataTech Education Group
LOGO	Logo Rebrand
BRAND IDENTITY	And Webb Limited
RE-BRAND OF THE YEAR	Snell & Wilmer Brand Refresh
OUTDOOR	StrataTech Education Group
BILLBOARD OR TRANSIT	RSI Train Wrap
BROADCAST	Colling Media
TELEVISION	Imagine Backyard Living
COLLATERAL	Artisan Colour
SPECIAL EVENT MATERIAL	Phoenix Design Week
PROMOTIONAL	On Q Financial
GIVEAWAYS	On Q Merchandise
INTERACTIVE/ONLINE	Prism Global Marketing Solutions
ONLINE MARKETING CAMPAIGN (USES TWO OR MORE FORMS OF DIGITAL MEDIA)	1274 Percent ROI with Integrated Online Marketing
INTERACTIVE/ONLINE	Prism Global Marketing Solutions
EMAIL	133% Increase in New Customer Acquisition with Email Marketing
INTERACTIVE/ONLINE	Colling Media
SOCIAL MEDIA	Discount Tire
INTERACTIVE/ONLINE	On Q Financial
SEARCH ENGINE OPTIMIZATION	The Dream Is Inclusive SEO Campaign
PUBLIC RELATIONS	10 to 1 Public Relations
LOCAL	Reputation-Building Campaign for Platinum Living Realty
PUBLIC RELATIONS	10 to 1 Public Relations
NATIONAL	100-Year Anniversary Campaign for Rosendin
PUBLIC RELATIONS	10 to 1 Public Relations
EVENT OR SPONSORSHIP	Give It Forward Stunt for FirstBank
PUBLIC RELATIONS	KB Woods
NON-PROFIT	Pink Patch Project
VIDEO/EVENT	KB Woods
SALES VIDEO OR EDUCATIONAL VIDEO	55 Years of Ford Mustang
VIDEO/EVENT	KB Woods
FUNDRAISING/NON-PROFIT VIDEO	Orme Ranch Forever
VIDEO/EVENT	Yeager Marketing
AUGMENTED OR VIRTUAL REALITY	Dell Future-Ready Classroom Experience
VIDEO/EVENT	StrataTech Education Group
ONLINE VIDEO	TWS Kayla Testimonial Video
MARKETING	StrataTech Education Group
MISCELLANEOUS	TWS Video Charles Mullins
MARKETING	From On Q Financial
MARKETER OF THE YEAR	Ben Holland

AMA Phoenix – 2006 Spectrum Award Winners

Integrated Marketing Campaigns
Campaigns will be judged on overall creativity, execution, and results.

1. Existing Product or Service Campaign (Large Budget): Use of at least three forms of media to create the most comprehensive marketing campaign on a budget greater than $30K.

Off Madison Ave (Winner)

2. Existing Product or Service Campaign (Small Budget): Use of at least two forms of media to create the most comprehensive marketing campaign on a budget less than or equal to $30K.

Blue Cross Blue Shield of Arizona (Winner)

3. New Product or Service Campaign (Small Budget): Use of at least two forms of media to create the most comprehensive marketing campaign on a budget less than or equal to $30K.

Brodeur (Winner)

4. New Product or Service Campaign (Large Budget): Use of at least three forms of media to create the most comprehensive marketing campaign on a budget greater than $30K.

Scottsdale Convention & Visitors Bureau (Winner)

5. Multicultural Campaign (Small Budget): Use of at least two forms of media to create the most comprehensive multicultural marketing campaign on a budget less than or equal to $30K.

Shonna James Communications, LLC (Winner)

6. Multicultural Campaign (Large Budget): Use of at least three forms of media to create the most comprehensive multicultural marketing campaign on a budget greater than $30K.

SRP (Winner)

7. Not-for-Profit Campaign: Use of at least three forms of media to create the most comprehensive marketing campaign.

Shonna James Communications, LLC (Winner)

Market Research
Campaigns will be judged on overall methodology, execution and results.

8. Market Research: Any project, including qualitative and quantitative data, whose analysis demonstrates enhancement of a brand, product or service. Blinded materials may be submitted if research is confidential.

SRP (Winner)

Creative
Campaigns will be judged on overall creativity, execution and results.

9. Brand Identity: Use of the promise or experience that a company communicates to consumers. This may include product design, service expectations, logo design and collateral pieces.

SRP (Winner)

10. Broadcast Advertising Creative: Use of successful television/cable/satellite advertising creative.

Spark (Winner)

11. Radio Advertising Creative: Use of successful radio advertising creative.

SRP (Winner)

12. Print Advertising Creative: Use of successful print advertising creative.

Breault Research Organization (Winner)

13. Outdoor Advertising Creative: Use of successful outdoor advertising creative.

SRP (Winner)

14. Web Advertising Creative: Use of successful Web advertising creative.

Terralever (Winner)

15. Printed Collateral: Use of printed materials in marketing a company’s products and/or services.

Spark (Winner)

16. Packaging: Use of packaging in the marketing of any product and/or service.

Shonna James Communications, LLC (Winner)

Direct Marketing
Campaigns will be judged on overall creativity, execution and results.

17. Public Relations: Use of publicity or PR for marketing a company’s products and/or services.

Blue Cross Blue Shield of Arizona (Winner)

18. Event Marketing: Use of marketing for a special event or production.

Shonna James Communications, LLC (Winner)

19. Direct Advertising: Use of direct advertising through television, radio or print, to reach consumers, businesses or non-profits to generate direct response.

United Printing & Mailing LLC (Winner)

20. Direct Mail: Use of direct mail or email to reach consumers, businesses or non-profits to generate direct response.

Direct Alliance (Winner)

21. Internet Direct Response: Use of internet advertising, search engine optimization, search engine marketing or affiliate marketing to generate direct response.

I-ology (Winner)

22. Consumer or Business Catalogs: Use of catalogs to generate direct response.

Cultural Exxperiences Abroad (Winner)

23. Integrated Multi Media: Use of integrated multi-media to generate direct response.

Eight/KAET (Winner)

Misc:
Campaigns will be judged on overall creativity, execution and results.

24. Everything But The Kitchen Sink: Use of all marketing, advertising, public relations, or any combination to generate outstanding results. Campaigns that are submitted in this category should be multi-faceted in nature, and should not “fit” in any of the above categories.

Blue Cross Blue Shield of Arizona (Winner)

 

2005 AMA Phoenix Spectrum Awards Winners and Finalists
Marketer of the Year
Tony Maldonado, VP of Marketing, Cox Communications
Existing Product or Service Campaign (Large Budget)
Winner	SRP	Energy Savings Solutions “Best Friends” Campaign
New Product or Service Campaign (Large Budget)
Winner	Moses Anshell	Verrado
New Product or Service Campaign (Small Budget)
Winner	New Angle Media	Avnet EM/Analog Devices Web Seminar
Multi Cultural Campaign (Large Budget)
Winner	Westcor	Fiesta de La Familia
Not-for-Profit Campaign
Winner	Graphique Communications Design	Fiesta de las Madrinas Fundraising Campaign
Marketing Research
Winner	Scottsdale Convention & Visitors Bureau	Visitor Industry Customer Analysis
Brand Identity
Winner	SRP	Water and Power Brand Campaign
Direct Mail
Winner	SRP	Protect Your Home
Printed Collateral
Winner	Cultural Experiences Abroad	CEA 05-06 Catalog and 2005 Summer Booklet
Internet
Winner	American Red Cross Grand Canyon Chapter	Grand Canyon Chapter Websit
Public Relations
Winner	Shonna James Communications	Race for the Cure Publicity Campaign
Event Marketing
Winner	McMurry	Russian Heritage Highway
Print Advertising Creative
Winner	SRP	Solarwise
Radio Advertising Creative
Winner	SRP	Water Conservation
Broadcast Advertising Creative
Winner	SRP	Energy Savings Solutions “Best Friends” TV
Outdoor Advertising Creative
Winner	SRP	Value to Community
Web Advertising Creative
Winner	Thrive Marketing	Body& Soul Spa Web Marketing

List of 2004 Award Recipients

Marketer of the Year
[The President’s Spectrum Award]
Winner: Edward A. Bergo

Collateral [Four-Color Process]
Winner: Click Marketing Solutions
Performing Arts Center Inauguration

Direct Mail
Winner: Partners in Brainstorms, Inc.
My Daughter Isabel

Packaging
Winner: International Cruise & Excursion (ICE)
Cruise Registry

Public Relations
Winner: HMI Marketing & Advertising
Crisis Communications

Not-for-Profit Marketing Campaign
Winner: Parker Madison Marketing Studio
Aids Walk 2003

Marketing Research
Winner: Partners in Brainstorms, Inc.
Voices of Volunteers

Brand Identity
Winner: Partners in Brainstorms, Inc.
uniquely ME!

E-Media Marketing Campaign
Winner: HMA Public Relations
Healthy Developments

Event Marketing
Winner: AutoXray/Digital Clarity
AutoXray’s Ticket to Ride

Advertising Creative [Print]
Winner: SRP
SRP Sure Pay

Advertising Creative [Radio]
Winner: SRP
EarthWise Energy

Advertising Creative [Television]
Winner: HMI Marketing & Advertising
Omni Wellness Institute 30 Second TV Spot

Advertising Creative [Web]
Winner: Graphique Communications Design
Just Help Yourself Room Service Promotion

Existing Product or Service Campaign [Large Budget]
Winner: SRP
EarthWise Energy

New Product or Service Campaign [Large Budget]
Winner: PacifiCare of Arizona
Arizona Student Choice “Health Insurance or Social Life”

Existing Product or Service Campaign [Small Budget]
Winner: SRP
Managed Payment Plan

New Product or Service Campaign [Small Budget]
Winner: Partners in Brainstorms, Inc.
Jurassic Park Institute Launch Campaign

Sales Person of the Year
[The Tom Hopkins Award]
Winner: Derick Brunette

List of 2003 Award Recipients
AMA Phoenix – 2003 – First Annual Spectrum Awards Program

The American Marketing Association Phoenix Chapter presents the 2003 Inaugural Spectrum Awards recipients according to category, award recipient,
and campaign as follows:

Marketing Campaign for an Existing Product or Service
SRP, SRP Surepay Campaign

Marketing Campaign for a New Product or Service
UPS, UPS Store Campaign

Integrated Marketing Campaign, City of Tempe
Tempe in Motion

Non or Not-for-Profit Marketing, Click Marketing Solutions
Children’s Angel Foundation Inaugural Halo Run Event

Marketing Research
SRP, SRP Powerful Solutions

Educator of the Year
Paul Courter, Adventures in Advertising

Brand Identity
SRP, SRP Hispanic Investment Program

Direct Marketing
SRP, SRP Residential Time-of-Use

Printed Marketing Collateral
Cultural Experiences Abroad, CEA Academic Program Catalog Package

Packaging Campaign
China Mist Tea, Leaves Pure Teas

E-Media Marketing
SRP, SRP E-News

Public Relations
Click Marketing Solutions, Dermacare Laser & Skin Care Clinics, Altus CoolGlide™ Laser Campaign

Advertising – Print
The Martz Agency, National Bank of Arizona Home Equity Campaign

Advertising – Radio
SRP, SRP Earthwise Energy

Advertising – TV
UPS, The UPS Store

Advertising – Outdoor
Graphique Communications Design, Gold & Silver Source Mall Billboard Campaign

Sales Person of the Year – Tom Hopkins Award
Marion Johnston, Johnston Financial Group

Biggest Revenue Generator – The President’s Club Award
Stephanie Krinetz, Graphique Communications Design

Team Sales – Tom Hopkins Award
Cox Media – The Blue Team