Where Customer Experience and Customer Loyalty Intersect
- October 14, 2021
- 3:00pm to 4:00pm
The customer experience begins when a customer interacts with your marketing touch points, including websites and other marketing materials. Marketing professionals should be aware that the events of 2020 have drastically changed customer experience expectations. Customers expect a higher level of service, a convenient process for contacting a business, and shorter resolution times for issues. Just meeting these expectations may not create the robust and loyal customer base you expect. You need to exceed them. Your marketing, content, and process must deliver on customer needs 100% of time.
Cheryl James, Chief Customer Officer of CL James Consulting, has spent 25 years helping Fortune 100 companies understand customer behaviors and how their buying decisions are impacted. During this presentation, Cheryl will offer ways to focus on the intersection of customer experience and loyalty and bring resolution to an often chaotic situation. She will give you the critical focus areas to prepare you to take the customer experience and customer loyalty intersection from chaos to a peaceful destination.
When you attend this webinar, attendees will:
- Gain an understanding of customer experience expectations
- Learn how to create customer loyalty in the current climate
- Learn how to nurture your clients through the process
This presentation is perfect for marketing and business professionals in a corporate or consulting role, and business owners who are seeking ways to enhance customer experience while creating a loyal customer base.
About the Speaker:
As a technical solutions and systems professional servicing Fortune 100 companies for the past 25 years, Cheryl James is motivated by a desire to help small business owners succeed and develop a corporate-level customer experience. Her comprehensive background and proven techniques empower her clients to feel comfortable exploring and trusting the results of the perfect customer experience strategy. From improving identifying your target audience to creating brand loyalty, Cheryl’s expertise is monumental in empowering small businesses to compete on experience and not price.
Utilizing her obsession for data and the customer journey, brands of every industry, onshore and offshore, will identify untapped opportunities and undiscovered possibilities for their brand.
C.L. James Consulting was launched to help small business owners win! My The goal and passion of this firm is to change the small business landscape so they are competing with the larger businesses not on price but on experience.
Unless you are in a niche market, there are others that may be offering the same or similar products or services.
This is where customer experience comes into play. We can help you understand who your audience is, how to speak to them and how to make it easy for them to interact with you.
Strong customer relationships should be your superpower when working with your customers to ensure that your marketing, content, and process delivers on their needs 100% of time.
The goal of C.L. James Consulting is to help you GAIN, MAINTAIN and RETAIN your customers.