Tips to Maximize Your Email Marketing & Marketing Automation in 2020

This year, future gazing literally means having 20-20 vision. But to have vision requires understanding trends in order to future-proof your digital marketing strategy. While email marketing and automation constantly adjust, adapt and advance with the shifting technology landscape, their relevance in the modern marketing stack remains as prevalent as ever.Given the foothold that email marketing has on every consumer, it’s paramount for both B2B and B2C enterprises to stay on top of their email marketing and automation game heading into the next decade. So, how will marketers win in the ever-evolving email marketing and marketing automation landscape?

Join us as Elyse covers the following and more…

  1. How to leverage email marketing and marketing automation as tools to convert leads into sales-qualified leads and move buyers through the decision-making journey.
  2. Specific tips and takeaways to use in your email marketing campaigns.
  3. How to make emails more effective and engaging.
  4. How to use A/B testing to gather more insights to improve your email marketing program.
  5. When to use marketing automation compared to standard batch emails.
  6. How to build a marketing automation strategy based on where an individual is in the funnel and their persona.

This event is for business owners, entrepreneurs, marketing professionals, marketing and public relations agencies, brands and other stakeholders in email marketing and automation tactics and best practices you need to succeed in 2020 and beyond.

To reserve your seat for the event, click on the link below.

event program

Wed, January 29, 2020

11:30 AM – 1:00 PM MST

Location

The Newton

300 West Camelback

Phoenix, AZ 85013

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Elyse Flynn Meyer

Elyse Flynn Meyer is the President & Founder of Prism Global Marketing Solutions, an award-winning inbound marketing agency and HubSpot Platinum Partner. Elyse has extensive experience in marketing and sales management, specifically in inbound marketing, lead generation, marketing operations, and sales alignment. Prior to founding Prism Global Marketing Solutions, Elyse worked in marketing and sales for organizations ranging from start-ups to Fortune 500 organizations.

Elyse obtained her Bachelor of Science in Marketing with an emphasis in International Business from The University of Arizona. Elyse has also received Executive Certificates from Thunderbird School of Global Management and Cornell and is currently pursuing an advanced certification from Pepperdine.

Elyse is on the advisory board for the Arizona Animal Welfare League. She is also a member of HubSpot’s Partner Advisory Council and the Forbes Agency Council where she contributes to Forbes.com. She has co-authored three books, including a personal branding book, Brand YOU, Brand NEW.

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