Pink Goldfish 2.0: Defy Normal and Exploit Imperfection ― How Differentiated Experience (DX) Can Help Your Business

How do you stand out in a sea of sameness? This program provides an unconventional framework for achieving competitive separation.

True differentiation in business is rare. Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how you do it and why you do it. Businesses should amplify differentiation to stand out in the marketplace.

Stan Phelps and David Rendall have presented this unique program to AMA chapters across the US. They will showcase the eight ways to defy normal and exploit imperfection in business, leveraging a unique collection of case studies on customer, employee, and brand experience.

Attendees will learn actionable ways to enhance positioning in the marketplace:

1. Tools: Get equipped with how to uncover brand differentiators
2. Skills: Understand how to amplify uniqueness
3. Empathy: Gain a deeper appreciation for the need to defy normal and exceed expectations

This program is for marketing and branding professionals, agencies, senior management, managers and frontline staff who want to improve customer retention, drive differentiation and promote word of mouth advocacy.

About the Speakers:

Stan Phelps

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional™, and best-selling author of the 13-book Goldfish Series that begins with Purple Goldfish 2.0 – 10 Ways to Attract Raving Customers. Find Stan’s keynotes and workshops at StanPhelps.com.

David Rendall

During the last fifteen years, David Rendall has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, and Fortune 500 companies such as Microsoft, AT&T, United Health Group, Fannie Mae, and State Farm Insurance.

Prior to becoming a speaker, he was a leadership professor and stand-up comedian. He also managed nonprofit enterprises that provided employment for people with disabilities.

David has a doctor of management degree in organizational leadership, as well as a graduate degree in psychology. He is the author of four books:

• Pink Goldfish
• The Four Factors of Effective Leadership
• The Freak Factor
• The Freak Factor for Kids