Killer Keywords: How to Write Content for Both Humans and Search Engines

Finding the perfect balance when writing for both humans and search engines can be challenging. Pam Aungst, President of Pam Ann Marketing and Founder of Stealth Search and Analytics, will present ways to optimize keywords, providing solutions that create valuable content for your customers.

Writing content for both humans and search engines is something that all content marketers, copywriters and website owners should know how to do. In a digital era when people and brands need to be found online, knowing how to write content that satisfies humans and search engines is an essential and (profitable!) skill.  Pam will show you exactly how to do that in her presentation, using modern-day approaches to semantic and contextual keyword optimization.

When you attend, you will take away from this presentation:

• What humans want from your content
• What search engines want from your content
• A formula for successfully satisfying both, including how to select good keywords and how to use them in your content without resorting to keyword stuffing

This presentation is perfect for marketing and communications professionals in a corporate or consulting roles, business owners, and business professionals who are trying to gain a better understanding of best practices for content and SEO while working to create successful, valuable content that combines the two goals.

About the Speaker:

Pam Ann Aungst, M.B.A., President of Pam Ann Marketing, LLC and founder of Stealth™ Search and Analytics, is widely recognized as an expert in search engine optimization (SEO), pay-per-click advertising (PPC), and digital analytics.

A self-proclaimed “geek”, Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005 and launched her own agency in 2011.

Pam has been interviewed by publications such as Internet Retailer magazine and CBS Small Business Pulse. She is often invited to appear on industry podcasts and to author guest articles for digital marketing publications. Recently, a globally-recognized Google spokesperson recommended one of her technical SEO articles, calling it “awesome.”

Pam also guest-lectures at prestigious universities such as NYU, and frequently travels around the country giving talks at industry conferences.

Top 10 Best Women In SEO 2019 – she has been honored with several awards for her small business leadership and non-profit advocacy work, including being named one of “Jersey’s Best Marcom Professionals Under 40” and “Top 10 Best Women in SEO 2019.”

Pam holds an M.B.A. in Marketing from Regis University, where she learned the cornerstones of traditional marketing strategy. She now combines that with her more than 15 years of professional experience to help established companies and “household name” brands take their traffic-driving and analytics strategies to the next level.