Content Creation and Lead Gen: Hub & Spoke Meets the Customer Journey & SEO

Content creation and lead generation can be hard to do without a strategy. April Holle, Principal of Made Better Studio will share the Hub & Spoke model of content marketing and how it relates to both the customer journey and SEO. April will also provide you with an example of a Hub & Spoke publishing calendar to help you deploy similar strategies to generate real, organic traffic and capture leads to boost your list of marketing leads and prospects.

When you attend, you will take away from this presentation:

• What is Hub & Spoke
• How does Hub & Spoke relate to the customer journey
• How does Hub & Spoke relate to SEO
• Sample of a Hub & Spoke publishing calendar

This presentation is perfect for marketing and public relations professionals, business owners, marketers who are trying to build an audience, establish relationships with customers, and improve their lead generation capabilities for meeting the organization’s objectives.

About the Speaker:

At age fourteen, April Holle began her rabid fascination with the Internet and its ability to connect people. In the years since, April’s worked as part of award-winning Phoenix agencies for brands like Phoenix Children’s Hospital, Westin, Kitchell, RedBull, Paradise Bakery, Softscrub, and Facebook. In 2010, April Holle founded Made Better Studio—a marketing consultancy dedicated to helping do-good businesses and non-profit organizations share their great work.

Company

Made Better Studio is a results-driven marketing consultancy focused on helping non-profits and do-good businesses attract, engage, and retain their audiences in order to accomplish organizational goals—all while maximizing the impact of marketing budgets.