Google Analytics for Beginners and Advanced Users
- September 9, 2021
- 3:00 PM to 4:00 PM
- Virtual
When you understand your website traffic, you can make smart marketing decisions. You do not want to miss this webinar if you are a marketing professional or analyst!
In this deep dive of Google Analytics’ Universal Analytics, IQ Certified Ben Holland discusses what you need to know to become an analytics pro. First, Ben will cover the admin section of the platform showing you how to filter out company IPs, clean up your data, how to use views, and more. Next, Ben will cover what the front end of analytics does and what every marketer should be paying attention to, focusing on data that will help them understand their audience better. Then, Ben will teach you how to interpret a very common occurrence, a spike in your traffic. Finally, Ben will teach you how to implement Google Analytics with Google Tag Manager and report using Google Data Studio.
Attendees of this webinar will walk away with key takeaways and practical actions to bring back to the office:
- How to set up the admin side of Google Analytics
- How to use the front end of Analytics and what is important to evaluate
- How to determine what causes a spike in traffic
- A review of useful tools for marketing
This presentation is for marketing professionals, marketing managers and analysts responsible for analyzing and developing marketing programs.
About the Speaker:
Ben Holland has 15 years of experience in entrepreneurship and marketing. He has been a sole contractor and a leader of 15+ people teams, leading and creating budgets and marketing plans. He has been blessed to win nine marketing awards and has been recognized nationally, most notably appearing on the front page of The New York Times. He has had the opportunity to work with great mentors while serving on four different marketing boards and was honored to be president of the American Marketing Association, Phoenix Chapter in 2017-2018. He is a goal-oriented, data-driven businessman who welcomes any challenge.
About the Company:
Signature Brand Factory is a marketing communications company that believes successful branding is a perfect synergy of hard work, diligence and creativity that meets clients’ goals. They spend their days crafting solutions for clients in the healthcare, defense, higher education, financial and insurance services, and consumer goods industries.