Digital Analytics for People in a Hurry

The drive to understand customers is increasing and so is the need for accurate real-time analytics. The key to understanding what the customer wants, needs, and how they feel about a certain product or service lies in digital analytics.

Measurement is a critical element for any successful and long-sustaining marketing program. With an endless supply of data from an abundant array of sources, the analyst’s challenge is no longer how to gather data, but how best to tame it. When property planned and executed, a strategic analytics process can help us arrive at smarter business decisions with velocity.

In this no-stress and pain-free session, Chris Sietsema, Digital Marketing Analyst at Teach to Fish Digital, will use actual words from the English language to explain the nuances of measuring and reporting on the performance of your websites, campaigns and marketing programs.

• Learn how to configure marketing metrics, analyze marketing data efficiently and make better decisions.
• Establish a solid foundation for measurement success by configuring analytics tools the right way from the start.
• Learn about the latest tools and technology to improve accuracy and efficiency with your analytics process.
• Discover new ways to uncover important insights to move your organization forward.
• Review real-life case studies, topical but straight-forward lessons to help grasp sophisticated analytics concepts, sample documents, tips on reporting layouts/design, and recommendations on how to interpret data effectively.

This event is for marketing and public relations professionals, brands, business owners, entrepreneurs, associations, and agencies interested in getting to know digital analytics at a basic level with a delicate smattering of advanced measurement practices and tactics along the way.

Speaker: Chris Sietsema, Digital Marketing Analyst, Teach to Fish Digital

Chris Sietsema (seats-eh-muh) brings a wide range of digital marketing experience, having held leadership positions at two successful agencies in Phoenix and a Fortune 500 Company. Over the past decade, Chris has operated Teach to Fish Digital, a consultancy committed to helping its clients make sense of marketing data. Teach to Fish strives to improve understanding, clarify strategic focus, and increase revenues for its clients by way of its reporting, training, and digital marketing services.

Chris has served as a speaker for dozens of educational webinars, industry conferences, and higher learning institutions on the subjects of search engine optimization, email marketing, content marketing, and analytics. He has had the pleasure of providing service to a number of fantastic organizations including Arizona State University, Banner Health, Behr Paint, Caterpillar, Dole, Harvard University, NHL, Pella Windows & Doors, Pulte Homes, Shea Homes, SRP, United Way, Vermeer and many more.

Chris lives on a little orange grove in the desert with his jovial wife and two energetic boys.