The DEI Imperative: Fundamentals for Marketers

DEI
  • October 6, 2020
  • 12:00 PM to 1:15 PM
  • Virtual

In light of recent and ongoing events social justice challenges have risen to the forefront of life and business. Companies are called to take a stand but are in many cases ill equipped to do so. As marketers what role can we play in supporting our leadership teams, our organizations, and our communities on the journey towards equity and inclusion?

You can’t help if you don’t understand. Join Jessica Delgado, Marketing & Communications Director, Ford Next Generation Learning, as we explore the scope of diversity, equity and inclusion (DEI) and what work we can do as marketers to advance collective social justice.

Key takeaways include…

  • The scope of DEI.
  • Examples and reference points to support as you create your own roadmap.
  • How you might moving from learning to doing in the DEI space.
  • Why you need to more carefully examine your work with a DEI lens and how.
  • Number #1 must do in DEI: Discussion!

This event is for ALL business owners, corporate marketing and public relations professionals, and agency teams who are interested in a valuable and meaningful conversation acknowledging and addressing the crucial responsibility of marketing professionals to act and sustain dedication to diversity, equity and inclusion in their marketing efforts.

Speaker: Jessica Delgado, Marketing & Communications Director, Ford Next Generation Learning

As a creative at heart, home, and work, Jessica’s loyalty is to first-class storytelling, and over her 12-year career she’s dedicated her work to branding, communication and marketing. She is a purpose-driven Latina who pours her soul into work that is empowers others. Jessica leverages her sphere of influence to champion DEI and believes as a marketer she has the opportunity to bring the voices of marginalized communities into the fold.

Jessica has deep experience shaping brand and marketing strategy resulting in deepened engagement and organizational growth. She enjoys graphic design, ballet, and a great cup of coffee. She resides in the greater Chicagoland area with her husband and two sons. To learn more, connect with Jessica on LinkedIn.

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2020-10-6 12:00 PM 2020-10-6 1:15 PM America/Phoenix The DEI Imperative: Fundamentals for Marketers Join Jessica Delgado, Marketing & Communications Director, Ford Next Generation Learning, During as we explore the scope of diversity, equity and inclusion (DEI) and what work we can do as marketers to advance collective social justice. Virtual
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