Content Marketing Strategy: 6 Steps to Creating Effective Goals

Brands can no longer get by using written content and images alone. In today’s world, where consumers are inundated with live streaming, interactive 360 videos, augmented reality, and more, your content needs to be attractive, appealing, genuine and impactful in order to be truly engaging and trigger a measurable response. And, incorporating video into your overall strategy is a great way to boost your SEO rankings and start seeing the visitors and prospects that you wanted!

Video marketing is a $135 billion industry and brands everywhere are realizing the value of video and investing in its creation and distribution. To prove the fact that video should play an important part in your content marketing strategy, here are a few key 2019 statistics:

• Video content accounted for 80% of all consumer internet traffic.
• Social media videos generated 1,200% more shares compared with images and text combined.
• 87% of online marketers produced video content.
• The volume of mobile video consumption increased by 100% year-over-year.
• Now is the time for your business to create a winning video content strategy. But, if you’ve never created a video, getting started can be tough!

Join Desiree Martinez, Founder & Creative Director of All-In-One Social Media, as she presents and discusses useful and actionable information to help you learn the ins and outs of video marketing…

• Why you need to move to a video-centric marketing mindset.
• How to determine what type of videos to create.
• Step-by-step processes for effective video content creation.
• How to turn one video into multiple content marketing opportunities.
• Creating a video distribution, publishing and promotional strategy.
• What video tools you should be using to maximize success.

This event is for marketing and public relations professionals, brands, business owners, entrepreneurs, associations, and agencies interested in learning more about effective ways to connect with customers and build more satisfying and deeper relationships between your brand and your target audience using video.

Speaker: Desiree Martinez, Founder & Creative Director, All-In-One Social Media

Desiree Martinez is an energetic video creator, podcaster, social media professional, and speaker about video and content marketing. She is known for helping businesses, brands, and solopreneurs take actionable steps towards successful content and social media marketing to grow their business.

She is a Social Media Examiner contributor, founder of Social Media Day Phoenix (as officially proclaimed by the State of Arizona), a former Social Media Producer for CBS-5 Phoenix, a YouTuber, hostess of the Women of YouTube Podcast, and an award-winning social media manager.