To Bot or Not: What is a Chatbot and How to Use It to Benefit Your Business

Keeping up with new developments in technology is a mammoth task. But, thanks to advances in chatbot tech, a growing number of chatbot plugins and Facebook Messenger’s chat tools for business, bots can handle a variety of important sales, marketing and customer service tasks for you.

According to a study by Oracle, 80% of businesses already use chatbots or plan to use them by the end of 2020. When well-planned and integrated into your customer journey, the use of a chatbot can benefit both you and your customers.

However, as a company, business owner, or entrepreneur, this talk of artificial intelligence (AI) might leave you feeling like you have wandered into the twilight zone.

Enter Misty Kortes, Founder of Your Marketing Coach, who will show you a multitude of ways a chatbot can make your business better…

• What is a chatbot?
• Five ways businesses should be using chatbots in their business today.
• Ten examples of use cases for chatbots.
• The two must-have apps to use to build chatbots for our business and clients.

This event is for marketing and public relations professionals, brands, business owners, entrepreneurs, associations, and agencies interested in learning how chatbots can help your small business and how to get started.

Speaker: Misty Kortes, Founder, Your Marketing Coach

Misty Kortes has is the founder of Your Marketing Coach, an online marketing coaching, and training agency that has worked with over 2,000 small businesses in the last seven years, helping them implement marketing strategies that help them scale and grow.

Misty dates her entrepreneurial start-up all the way back to the first grade (literally!). When the other kids would run out on the playground, Misty would find the nearest tree to draw as many pictures that she could so that she’d have something to sell to the kids at the next recess. Formally, Misty has her Master’s in Leadership, a Bachelor’s in Marketing, and a Minor in Graphic Communication. However, it’s been her multiple entrepreneurial ventures, including five successful businesses over the last 25 years, that have taught her much of what she knows about small business growth.

If you ask Misty why she is so passionate about working with small business owners she’ll tell you, “Small business owners are the hardest working, most giving and serving people in the world. They love helping others and work tirelessly to impact communities and the people they serve. Their success matters. Unfortunately, too many businesses fail. Our team is committed to helping small businesses succeed!”.