The Importance of New, Emerging Digital Formats: 5 Lessons from an Advertising Programmatic Addict for 2021 and Beyond

Times have changed and marketing needs to adjust…quickly! The past year of managing the pandemic crisis has hastened the outlook and usage of digital formats. We must take a serious look at new emerging digital format and now is a good time to do that!

Out-of-home advertising has greatly increased this format’s ability to be a more effective comparison to traditional billboards of the past. This style of screens has continued to increase in popularity over the years and will continue to do so going forward. DOOH gives us the ability to reach customers in unique environments while displaying dynamic creative surrounding location and behaviors.

OTT/CTV is here to stay as we navigate the waters of the pandemic and with people still constrained to their homes. Leveraging this programmatic channel will be key with the trends we are seeing. One important thing to keep in mind is that CTVs will require more scrutiny by brands and advertisers and how their ads are well optimized for hyper-focused audiences, locations, etc.

Emerging ad formats such as audio, digital out-of-home media is nothing new to the advertising scene. However, these ad formats have yet to show their full potential. Expect big things for these in 2021.

When you attend this webinar, you will learn:

1. Adoption of new emerging formats (CTV, DOOH, Audio)
2. OTT/CTV continues to be the go-to programmatic channel
3. Programmatic Ad personalization will remain vital
4. DOOH audience targeting will keep improving in 2021 and beyond

This presentation is perfect for marketing professionals in both a corporate or consulting role, business owners, business professionals who are trying to gain a better understanding of the latest emerging digital marketing trends, and business professionals who are interested in keeping their marketing game current.

About the Speaker: Jordan Schuster, Director of Performance Marketing, Colling Media

With 10+ years of digital marketing experience at the agency level in Arizona, Jordan has worked with brands across several verticals of all sizes. In his current role, he oversees the delivery team at Colling Media (Tech, Creative, & Performance Marketing) where he is responsible for client growth and working towards unified results for CM’s clients. In his free time, Jordan enjoys the usual round of golf with his friends and spending time with his family that includes his wife Lindsay and daughter Rosie.

Company Description: Based in Phoenix, AZ, Colling Media is a full-service national digital advertising and marketing agency specializing in advertising branding and strategy, digital and traditional advertising, media buying, paid search, lead generation, content marketing, and SEO. More information can be obtained at www.collingmedia.com.