Datos Overview: The State of Arizona’s Hispanic Market

Ready to be shocked? If the entire U.S. Hispanic population formed its own country, its GDP would be $2.13 trillion, ranking it 7th in the world, ahead of Italy, Brazil, Canada, Russia, Spain and Australia.

And, what is the economic impact to Arizona’s economy you ask? Currently, Arizonans of Hispanic heritage make up nearly one-third of the state’s population, and their impact on the Arizona’s businesses and economic prosperity is significant. The Arizona Hispanic Chamber of Commerce “2019 Datos: The State of Arizona’s Hispanic Market” reported Hispanic buying power in Arizona will reach $57 billion in 2022.

DATOS: The State of the Hispanic Market is the most comprehensive compilation of secondary research on Hispanic consumers in Arizona with a brief overview of national growth as well as primary research on Hispanic Business Enterprises.

Join Monica S. Villalobos, President & CEO of the Arizona Hispanic Chamber of Commerce, as she presents and discusses useful and actionable information to be applied to all areas of business and marketing.

• A summary on total market and Hispanic market consumer spending with its predicted growth.
• An analysis of consumer behavior and how and why Latinos continue to be a major and growing economic driver locally and nationwide.
• An overview of demographics, consumer behavior in key areas (including Entertainment, Healthcare, Financial Services, etc.) and segmentation models to approach this consumer.
• Trends which speak to a new and vibrant socio-economic paradigm with far-reaching implications for the multicultural consumer, entrepreneurial marketplace, and corporations across the state and country.

This event is for marketing and public relations professionals, brands, business owners, entrepreneurs, associations, agencies, interested in learning why Hispanic consumers are critical to their business and organizational growth strategy.

Speaker: Monica S. Villalobos, President & CEO of the Arizona Hispanic Chamber of Commerce

Monica Villalobos is the President & CEO at Arizona Hispanic Chamber of Commerce. In this role, she is responsible for the strategic growth initiatives of the chamber. Prior to being named this roll in September 2019 , Monica served as the Vice-President and executive director of the AZHCC Foundation, which oversees the Phoenix Minority Business Development Agency Business Center, and the DATOS economic research report on the state’s Latino market.

In addition, she is also the Editor of eighteen research publications over the last seven years including the annual DATOS: State of Arizona’s Hispanic Market (2012-2019), DATOS Tucson (2012-2015), Minority-, Women-, Hispanic-, Family-owned Business Enterprise Reports (2012-2013) and the AZ Supplier Diversity (2012), Employee Resource Group (2013), Sustainability (2014), Global Trade Best Practices (2015), and Minority Business Economic Indicator (2017-18) white paper series.

Monica is also the founding principal at Research By Design, a marketing research firm specializing in primary qualitative and quantitative research, where she works closely with client partners to develop category specific studies as the foundation for marketing strategy decision-making. Additionally, she was selected as the 2015 Latina Style Inc. Entrepreneur of the Year and ASU Entrepreneurship & Innovation Visionary Awardee, 2017 Achieving My Purpose: Celebration of Women award recipient, 2018 Cox Communication Hispanic Heritage honoree and a Phoenix Business Journal Outstanding Women in Business recipient.

Monica resides in Litchfield Park, AZ, where she cares for her mother, and two children, Michael Jr. (10) and Maximiliano (7).