2024 SPECTRUM AWARD WINNERS:
| CATEGORY | COMPANY | SUBMITTED PROJECT TITLE |
| Best of 2024 Spectrum Awards | ANDERSON Advertising | City of Tolleson: Tourism Branding |
| Best Product + Service Marketing Campaign | Grand Canyon Education | Canyon Worship Album 2023-2024 |
| Best Multicultural Marketing Campaign | Allison | Toyota #BlackHistoryBookSwap Campaign |
| Best Event Marketing Campaign | Grand Canyon Education | GCU Welcome Week 2023 |
| Best Non-Profit Marketing Campaign | LAVIDGE | Valley of the Sun United Way |
| Best Brand Marketing Campaign | Arizona State University | ASU Repeatedly Ranked #1 brand campaign |
| Best Digital Marketing Campaign | Yeager Marketing | Digitate ASUG Survey Campaign |
| Best Logo Design (TIE SCORE) | Grand Canyon Education | GCU Rebrand |
| Best Logo Design (TIE SCORE) | ANDERSON Advertising | Buzze: Logo Design |
| Best Brand Guidelines | ANDERSON Advertising | City of Tolleson: Tourism Branding |
| Best Brand Collateral | Grand Canyon Education | GCU 75th Anniversary Book |
| Best Package Design | ANDERSON Advertising | Lumberyard Brewing Company: Hazy Angel + IPA Pack |
| Best Outdoor – Billboard/Signage/Wraps/Etc. | Grand Canyon Education | GCU College of Theology Seminary Beautification |
| Best Radio | The James Agency | That’s NAU |
| Best Event Collateral | Grand Canyon Education | GCU College of Theology Seminary Beautification |
| Best Event Staging/Decor/Theme | Artisan Colour | Artisan Super Bowl 2023 Charity Event |
| Best Tradeshow/Booth Design | Yeager Marketing | Digitate Tradeshow Booth |
| Best Promotional Giveaways | RUNMARK | Legendary Custom Hot Sauce |
| Best Local PR | 10 to 1 Public Relations | Take Flight from California to Arizona with Unical Aviation’s Headquarters |
| Best National PR | 10 to 1 Public Relations | Launching AVANA CUSO to National Financial Industry |
| Best Press Kit/Sales Kit | 10 to 1 Public Relations | Press Kit for ASM Launch Event Results in 100+ Media Features |
| Best White Papers/Case Studies/Articles | Satrix Solutions | What Is The Future Of CX? 16 Experts Answer Article With Video and eBook |
| Best Website | LAVIDGE | Arizona Teacher Residency Website |
| Best Landing Page | Colling Media | Carvana – Landing Page |
| Best Email | Colling Media | Colling Media EDU – Newsletter |
| Best Social Media Campaign | SRP | SRP’s Role-Specific Hiring Campaign (tied for highest final score at 100) |
| Best SEO | Colling Media | SEO – Dazzle Dry |
| Best Marketing Automation | Yeager Marketing | ServiceNow + Folloze + Yeager |
| Best Digital Video | Ideas Collide | Arizona Commerce Authority – Future48 Video Campaign |
| Best Animation | Radiant Marketing, LLC | ENEMEEZ How To Use Video |
| Best AR / VR | Colling Media | Bling Sauce Snapchat Filter |
| Best Vertical Video – Tiktok/Reels/Etc. | The James Agency | The Henry – Short Rib Potstickers |
| Best AI In Marketing Campaign | Satrix Solutions | Four Pillar Thought Leadership Campaign |
| VOLUNTEER AWARDS | ||
| Award Title | Name | |
| Committee Member – Volunteer of the Year Award | Trevor Stasik | |
| Board of Directors – Volunteer of the Year Award | Brittany Kearney | |
| President’s Volunteer of the Year Award for AMA Phoenix | Evelyn Vega |
2023 Awards Winners
| Category | Winning Organization | Winner Project Name |
| Best of the 2023 Spectrum Awards | Heart & Soul Marketing | Ham or Turkey Time |
| Best Product and Service Marketing Campaign | GCE Ad Agency | Find Nursing Schools Campaign |
| Best Event Marketing Campaign | Ideas Collide | 2022 HSMAI Adrian Awards |
| Best Multicultural Marketing Campaign | GCE Ad Agency | Six Degrees of Graduation Campaign |
| Best Non-Profit Marketing Campaign | ASU Enterprise Partners | Sun Devil Giving Day 2023 |
| Best Brand Marketing Campaign | Heart & Soul Marketing | Ham or Turkey Time |
| Best Digital Marketing Campaign | Dallas McLaughlin Digital Marketing | Camelot Homes – Full-Funnel Online Lead Gen Program |
| Best Logo Design | Imaginari | Why Health Matters Logo Design |
| Best Brand Identity Guidelines | GCE Ad Agency | LuTEC Branding |
| Best Brand Collateral Design | MIND 24-7 | MIND 24-7 Brand Collateral |
| Best Package Design | Off Madison Ave | Visit Arizona – Appreciate AZ |
| Best Print Advertising | GCE Ad Agency | GCU Nursing Brochure Redesign |
| Best Outdoor Advertising | Ideas Collide | IC Streaming |
| Best Radio Advertising Campaign | GCE Ad Agency | Days of Your Life – Online Enrollment Campaign |
| Best Television Commercial Campaign | Ideas Collide | Best Western – It Takes Two |
| Best Direct Mail Campaign | GCE Ad Agency | Ethington Theatre 2022-2023 Season |
| Best Event Collateral Design | Yeager Marketing | Commvault – Slam Dunk |
| Best Event Staging, Decor, and Theme Design | Artisan Colour | UFO Experience Exhibition |
| Best Tradeshow and Booth Design | Off Madison Ave | Arizona Office of Tourism Tradeshow Booth |
| Best Promotional Giveaways | GCE Ad Agency | Thunder’s Threads Lope Shop Apparel Campaign |
| Best Local Public Relations Campaign | Sonora Quest Laboratories | Media Day at Sonora Quest Laboratories |
| Best National Public Relations Campaign | 10 to 1 Public Relations | Powering Rosendin’s National Brand and Workforce Growth |
| Best White Papers, Case Studies, and Articles | Yeager Marketing | ServiceNow – The Future Is Now E-Book |
| Best Publication, Annual Report, and Catalog Design | Yeager Marketing | Arizona Technology Council – TechConnect Magazine |
| Best Website Design | Off Madison Ave | New Website for Cobblestone Auto Spa |
| Best Landing Page Design | Sonora Quest Laboratories | Sonora Quest Laboratories ICATT Landing Page |
| Best Email Marketing Campaign | Prism Global Marketing Solutions | Cincinnati Test Systems |
| Best Social Media Marketing Campaign | Heart & Soul Marketing | Ham or Turkey Time |
| Best SEO Strategy | Prism Global Marketing Solutions | DeEtta Jones & Associates |
| Best Marketing Automation Solution | LAVIDGE | Arizona State University EdPlus Digital Marketing |
| Best Digital Video Campaign | Arizona State University | Surfing and Science |
| Best Animation and Motion Graphics | Mercy Care | Young Adult Health Services Video Collection |
| Best AR/VR Experience | Yeager Marketing | Dell Technologies – Coffee Break Out Virtual Escape Room |
| Best Vertical Video Content – TikTok, Reels and More | The James Agency | Fox Restaurant Concepts – Blanco Cocina + Cantina – “What Your Margarita Order at Blanco Says About You” |
2022 Awards Winners
| Category | Winning Organization | Winner Project Name |
| Best Public Relations – Local | 10 to 1 Public Relations | Establishing Worzalla as a Top Local Employer |
| Best Public Relations – National | 10 to 1 Public Relations | Launching Dexwet’s Innovative Air Filters in the U.S. |
| Best Public Relations – Event or Sponsorship | 10 to 1 Public Relations | Executing Groundbreaking Event for Intel’s New Construction Announcement |
| Best Public Relations – Non-Profit | 10 to 1 Public Relations | Raising Awareness of Partnership for Economic Innovation’s Initiatives |
| Best Video/Event: Sales Video or Educational Video | Grand Canyon Education | Orbis “Bridging the Gap” Video |
| Best Video/Event: Fundraising/Non-Profit Video | Ideas Collide | Arizona Healthcare Directives Registry Video |
| Best Video/Event: Animation/3D | Kiterocket | Omnivision: 3D Animation Representing 3 Business Units Merging Into 1 |
| Best Video/Event: Trade Show Booth Design | Kiterocket | DECA: Trade Show Booth Design |
| Best Video/Event: Event Staging/Decor/Theme | Artisan Colour | Pangaea Land of the Dinosaurs – Jurassic Fight Night |
| Best Video/Event: Augmented or Virtual Reality | Stratatech Education Group | Ocuweld |
| Best Video/Event: Online Video | Grand Canyon Education | Corrine Testimonial Video Campaign |
| Best Content: Case Studies or Articles | OneColumn LLC | Can Your Digital Assistant Connect the Dots? |
| Best Content: Content Marketing Campaign (Uses two or more forms of digital media) |
Ideas Collide | Best Western: See You Soon Influencer Campaign |
| Best Marketer of the Year | Prism Global Marketing Solutions | Elyse Flynn Meyer, Prism Global Marketing Solutions – Marketer of the Year |
| Best Integrated Marketing Campaign: Product – New or Existing | Salt River Project | Electrical Safety |
| Best Integrated Marketing Campaign: Service – New or Existing | KB Woods | Fiesta Bowl Charities: KABOOM!! |
| Best Integrated Marketing Campaign: Event | Yeager Marketing | Workato Partner Virtual Event – Rhythm and Rocks |
| Best Integrated Marketing Campaign: Self-Promotion | Yeager Marketing | Yeager Holiday Gift |
| Best Integrated Marketing Campaign: Multicultural | Nativa, Inc. | Planning for Perfection with Casol Cookware |
| Best Integrated Marketing Campaign: Non-Profit | Colling Media | A Child’s Hope |
| Best Brand Identity: Logo | Kiterocket | Landscape Products, Inc.: Logo Redesign |
| Best Brand Identity: Product or Service | Grand Canyon Education | Halo Logo |
| Best Brand Identity: Packaging | Kiterocket | Landscape Products Fresh Face |
| Best Brand Identity: Re-Brand of the Year (before and after) | Kiterocket | Landscape Products, Inc.: Rebrand |
| Best Outdoor: Billboard or Transit | Colling Media | StrataTech Digital Billboard Campaign |
| Best Broadcast: Radio | Grand Canyon Education | Grand Canyon University: The College Tour Launch Campaign |
| Best Broadcast: Television | Grand Canyon Education | Bellarmine University Campaign |
| Best Collateral: Special Event Material | Greater Phoenix Economic Council | Convening the Community |
| Best Collateral: Sales Kit / Press Kit | Yeager Marketing | Commvault Protect & Recover from Threats Partner Playbook |
| Best Collateral: Publication/Annual Report/Catalog | Grand Canyon Education | GCE Travel Guide | You Had to Be There: An Insider’s Travel Guide to Arizona & Indiana |
| Best Interactive / Online: Online Marketing Campaign (Uses two or more forms of digital media) |
Ideas Collide (tied as winner) | Banner Health Labor & Delivery Sequential Messaging Campaign |
| Best Interactive / Online: Online Marketing Campaign (Uses two or more forms of digital media) |
Grand Canyon Education (tied as winner | Grand Canyon University: The College Tour Launch Campaign |
| Best Interactive / Online: Website – Corporate or E-Commerce, Microsite | Burick Communication Design | SEN Design Group Website |
| Best Interactive / Online: Website – Non-Profit | Ideas Collide | Arizona Humane Society: Website Development and Redesign |
| Best Interactive / Online: Email | Prism Global Marketing Solutions | Orsini Specialty Pharmacy: 2449% Increase in Opens, 2042% Increase in Clicks, and a 542% Increase in Sales Qualified Leads from Email Marketing |
| Best Interactive / Online: Social Media – Single or Multiple Accounts/Campaign | Prism Global Marketing Solutions | Orsini Specialty Pharmacy: 2742% Increase in Traffic & 800% Increase in Sales Qualified Leads from Social Media |
| Best Interactive / Online: Search Engine Optimization | Prism Global Marketing Solutions | Cultivate: 63% Increase in Website Traffic & 133% Increase in New Leads from Search Engine Optimization |
| Best Interactive / Online: Marketing Automation | Prism Global Marketing Solutions | SwipeSense: 207% Increase in Email Opens & 149% Increase in Email Clicks with an Integrated Approach to Marketing Automation |
| Best Direct Response: Direct Mail | Grand Canyon Education | Ethington Theatre Brochure Mailer |
For 2020 Marketing Campaigns: |
|
| INTEGRATED CAMPAIGN | StrataTech Education Group |
| PRODUCT – NEW OR EXISTING | RSI-TWS Essential Worker Campaign |
| INTEGRATED CAMPAIGN | Nativa |
| MULTICULTURAL | Highlighting Color ForWhoEverYouWantToB |
| INTEGRATED CAMPAIGN | Greater Phoenix Economic Council (GPEC) |
| NON-PROFIT | #AZFreeToBe |
| BRAND IDENTITY | Aker Ink PR & Marketing |
| LOGO | TheraSpark Logo |
| OneColumn | |
| ADVERTISING – NEWSPAPER, MAGAZINE | Mining Ads with Advertorial |
| (tie score) | Shasta Pools |
| AZBigMedia ExperienceAZ | |
| OUTDOOR | StrataTech Education Group |
| BILLBOARD OR TRANSIT | RSI Train Wrap |
| COLLATERAL | Grand Canyon Education |
| BROCHURE/SELL SHEET | GCU Welcome Week Resource Guide |
| COLLATERAL | Grand Canyon Education |
| SPECIAL EVENT MATERIAL | Ethington Theatre Season |
| COLLATERAL | Yeager Marketing |
| SALES KIT/PRESS KIT | NVIDIA VMware Digital Playbook |
| COLLATERAL | Grand Canyon Education |
| PUBLICATION/ANNUAL REPORT/CATALOG | Holy Chow Cookbook |
| PROMOTIONAL | Grand Canyon Education |
| GIVEAWAYS | A Novel Journey Notebook |
| INTERACTIVE/ONLINE | Prism Global Marketing Solutions |
| ONLINE MARKETING CAMPAIGN (USES TWO OR MORE FORMS OF DIGITAL MEDIA) | 1500 Percent ROI with Integrated Online Marketing |
| INTERACTIVE/ONLINE | Yeager Marketing |
| WEBSITE – CORPORATE OR E-COMMERCE, MICROSITE | Dell Virtual Work From Home |
| INTERACTIVE / ONLINE | Prism Global Marketing Solutions |
| SOCIAL MEDIA | 692 Percent Increase in New Contacts from Social Media |
| INTERACTIVE / ONLINE | Prism Global Marketing Solutions |
| MARKETING AUTOMATION | 93 Percent Increase in Automated Email Engagement |
| DIRECT RESPONSE | Ideas Collide |
| DIRECT MAIL | World Hotels Direct Mailers |
| VIDEO / EVENT | KB Woods |
| ONLINE VIDEO | Coming Back From Covid |
| PUBLIC RELATIONS | 10 to 1 Public Relations |
| NATIONAL | Ambulnz |
| PUBLIC RELATIONS | 10 to 1 Public Relations |
| EVENT OR SPONSORSHIP | Runbeck Election Services |
| PUBLIC RELATIONS | 10 to 1 Public Relations |
| NON-PROFIT | Family Promise |
| VIDEO/EVENT | Shasta Pools |
| SALES VIDEO OR EDUCATIONAL VIDEO | MPG Video |
| VIDEO/EVENT | Artisan Colour |
| EVENT STAGING/DÉCOR/THEME | 3D Building Display |
| VIDEO/EVENT | StrataTech Education Group |
| ONLINE VIDEO | TWS Top Welder Season 2 |
| CONTENT | OneColumn |
| INFOGRAPHICS | Nimbus Infographic |
| MARKETING | Artisan Colour |
| MISCELLANEOUS / OTHER | Corp Wall Graphics |
For 2019 Marketing Campaigns: |
|
| INTEGRATED CAMPAIGN | Colling Media |
| PRODUCT – NEW OR EXISTING | JW Plastic Surgery |
| INTEGRATED CAMPAIGN | Colling Media |
| SERVICE – NEW OR EXISTING | Discount Tire |
| INTEGRATED CAMPAIGN | Colling Media |
| SELF-PROMOTION | Drive more traffic/Improve site traffic rank |
| INTEGRATED CAMPAIGN | On Q Financial |
| MULTICULTURAL | The Dream Is Inclusive Scholarship Campaign |
| BRAND IDENTITY | StrataTech Education Group |
| LOGO | Logo Rebrand |
| BRAND IDENTITY | And Webb Limited |
| RE-BRAND OF THE YEAR | Snell & Wilmer Brand Refresh |
| OUTDOOR | StrataTech Education Group |
| BILLBOARD OR TRANSIT | RSI Train Wrap |
| BROADCAST | Colling Media |
| TELEVISION | Imagine Backyard Living |
| COLLATERAL | Artisan Colour |
| SPECIAL EVENT MATERIAL | Phoenix Design Week |
| PROMOTIONAL | On Q Financial |
| GIVEAWAYS | On Q Merchandise |
| INTERACTIVE/ONLINE | Prism Global Marketing Solutions |
| ONLINE MARKETING CAMPAIGN (USES TWO OR MORE FORMS OF DIGITAL MEDIA) | 1274 Percent ROI with Integrated Online Marketing |
| INTERACTIVE/ONLINE | Prism Global Marketing Solutions |
| 133% Increase in New Customer Acquisition with Email Marketing | |
| INTERACTIVE/ONLINE | Colling Media |
| SOCIAL MEDIA | Discount Tire |
| INTERACTIVE/ONLINE | On Q Financial |
| SEARCH ENGINE OPTIMIZATION | The Dream Is Inclusive SEO Campaign |
| PUBLIC RELATIONS | 10 to 1 Public Relations |
| LOCAL | Reputation-Building Campaign for Platinum Living Realty |
| PUBLIC RELATIONS | 10 to 1 Public Relations |
| NATIONAL | 100-Year Anniversary Campaign for Rosendin |
| PUBLIC RELATIONS | 10 to 1 Public Relations |
| EVENT OR SPONSORSHIP | Give It Forward Stunt for FirstBank |
| PUBLIC RELATIONS | KB Woods |
| NON-PROFIT | Pink Patch Project |
| VIDEO/EVENT | KB Woods |
| SALES VIDEO OR EDUCATIONAL VIDEO | 55 Years of Ford Mustang |
| VIDEO/EVENT | KB Woods |
| FUNDRAISING/NON-PROFIT VIDEO | Orme Ranch Forever |
| VIDEO/EVENT | Yeager Marketing |
| AUGMENTED OR VIRTUAL REALITY | Dell Future-Ready Classroom Experience |
| VIDEO/EVENT | StrataTech Education Group |
| ONLINE VIDEO | TWS Kayla Testimonial Video |
| MARKETING | StrataTech Education Group |
| MISCELLANEOUS | TWS Video Charles Mullins |
| MARKETING | From On Q Financial |
| MARKETER OF THE YEAR | Ben Holland |
AMA Phoenix – 2006 Spectrum Award Winners
Integrated Marketing Campaigns
Campaigns will be judged on overall creativity, execution, and results.
1. Existing Product or Service Campaign (Large Budget): Use of at least three forms of media to create the most comprehensive marketing campaign on a budget greater than $30K.
Off Madison Ave (Winner)
2. Existing Product or Service Campaign (Small Budget): Use of at least two forms of media to create the most comprehensive marketing campaign on a budget less than or equal to $30K.
Blue Cross Blue Shield of Arizona (Winner)
3. New Product or Service Campaign (Small Budget): Use of at least two forms of media to create the most comprehensive marketing campaign on a budget less than or equal to $30K.
Brodeur (Winner)
4. New Product or Service Campaign (Large Budget): Use of at least three forms of media to create the most comprehensive marketing campaign on a budget greater than $30K.
Scottsdale Convention & Visitors Bureau (Winner)
5. Multicultural Campaign (Small Budget): Use of at least two forms of media to create the most comprehensive multicultural marketing campaign on a budget less than or equal to $30K.
Shonna James Communications, LLC (Winner)
6. Multicultural Campaign (Large Budget): Use of at least three forms of media to create the most comprehensive multicultural marketing campaign on a budget greater than $30K.
SRP (Winner)
7. Not-for-Profit Campaign: Use of at least three forms of media to create the most comprehensive marketing campaign.
Shonna James Communications, LLC (Winner)
Market Research
Campaigns will be judged on overall methodology, execution and results.
8. Market Research: Any project, including qualitative and quantitative data, whose analysis demonstrates enhancement of a brand, product or service. Blinded materials may be submitted if research is confidential.
SRP (Winner)
Creative
Campaigns will be judged on overall creativity, execution and results.
9. Brand Identity: Use of the promise or experience that a company communicates to consumers. This may include product design, service expectations, logo design and collateral pieces.
SRP (Winner)
10. Broadcast Advertising Creative: Use of successful television/cable/satellite advertising creative.
Spark (Winner)
11. Radio Advertising Creative: Use of successful radio advertising creative.
SRP (Winner)
12. Print Advertising Creative: Use of successful print advertising creative.
Breault Research Organization (Winner)
13. Outdoor Advertising Creative: Use of successful outdoor advertising creative.
SRP (Winner)
14. Web Advertising Creative: Use of successful Web advertising creative.
Terralever (Winner)
15. Printed Collateral: Use of printed materials in marketing a company’s products and/or services.
Spark (Winner)
16. Packaging: Use of packaging in the marketing of any product and/or service.
Shonna James Communications, LLC (Winner)
Direct Marketing
Campaigns will be judged on overall creativity, execution and results.
17. Public Relations: Use of publicity or PR for marketing a company’s products and/or services.
Blue Cross Blue Shield of Arizona (Winner)
18. Event Marketing: Use of marketing for a special event or production.
Shonna James Communications, LLC (Winner)
19. Direct Advertising: Use of direct advertising through television, radio or print, to reach consumers, businesses or non-profits to generate direct response.
United Printing & Mailing LLC (Winner)
20. Direct Mail: Use of direct mail or email to reach consumers, businesses or non-profits to generate direct response.
Direct Alliance (Winner)
21. Internet Direct Response: Use of internet advertising, search engine optimization, search engine marketing or affiliate marketing to generate direct response.
I-ology (Winner)
22. Consumer or Business Catalogs: Use of catalogs to generate direct response.
Cultural Exxperiences Abroad (Winner)
23. Integrated Multi Media: Use of integrated multi-media to generate direct response.
Eight/KAET (Winner)
Misc:
Campaigns will be judged on overall creativity, execution and results.
24. Everything But The Kitchen Sink: Use of all marketing, advertising, public relations, or any combination to generate outstanding results. Campaigns that are submitted in this category should be multi-faceted in nature, and should not “fit” in any of the above categories.
Blue Cross Blue Shield of Arizona (Winner)
2005 AMA Phoenix Spectrum Awards Winners and Finalists |
||
| Marketer of the Year | ||
| Tony Maldonado, VP of Marketing, Cox Communications | ||
|
Existing Product or Service Campaign (Large Budget) |
||
| Winner | SRP | Energy Savings Solutions “Best Friends” Campaign |
| New Product or Service Campaign (Large Budget) | ||
| Winner | Moses Anshell | Verrado |
| New Product or Service Campaign (Small Budget) | ||
| Winner | New Angle Media | Avnet EM/Analog Devices Web Seminar |
| Multi Cultural Campaign (Large Budget) | ||
| Winner | Westcor | Fiesta de La Familia |
| Not-for-Profit Campaign | ||
| Winner | Graphique Communications Design |
Fiesta de las Madrinas Fundraising Campaign |
| Marketing Research | ||
| Winner | Scottsdale Convention & Visitors Bureau | Visitor Industry Customer Analysis |
| Brand Identity | ||
| Winner | SRP | Water and Power Brand Campaign |
| Direct Mail | ||
| Winner | SRP |
Protect Your Home |
| Printed Collateral | ||
| Winner | Cultural Experiences Abroad |
CEA 05-06 Catalog and 2005 Summer Booklet |
| Internet | ||
| Winner | American Red Cross Grand Canyon Chapter | Grand Canyon Chapter Websit |
| Public Relations | ||
| Winner | Shonna James Communications | Race for the Cure Publicity Campaign |
| Event Marketing | ||
| Winner | McMurry |
Russian Heritage Highway |
| Print Advertising Creative | ||
| Winner | SRP |
Solarwise |
| Radio Advertising Creative | ||
| Winner | SRP | Water Conservation |
| Broadcast Advertising Creative | ||
| Winner | SRP | Energy Savings Solutions “Best Friends” TV |
| Outdoor Advertising Creative | ||
| Winner | SRP |
Value to Community |
| Web Advertising Creative | ||
| Winner | Thrive Marketing |
Body& Soul Spa Web Marketing |
List of 2004 Award Recipients
Marketer of the Year
[The President’s Spectrum Award]
Winner: Edward A. Bergo
Collateral [Four-Color Process]
Winner: Click Marketing Solutions
Performing Arts Center Inauguration
Direct Mail
Winner: Partners in Brainstorms, Inc.
My Daughter Isabel
Packaging
Winner: International Cruise & Excursion (ICE)
Cruise Registry
Public Relations
Winner: HMI Marketing & Advertising
Crisis Communications
Not-for-Profit Marketing Campaign
Winner: Parker Madison Marketing Studio
Aids Walk 2003
Marketing Research
Winner: Partners in Brainstorms, Inc.
Voices of Volunteers
Brand Identity
Winner: Partners in Brainstorms, Inc.
uniquely ME!
E-Media Marketing Campaign
Winner: HMA Public Relations
Healthy Developments
Event Marketing
Winner: AutoXray/Digital Clarity
AutoXray’s Ticket to Ride
Advertising Creative [Print]
Winner: SRP
SRP Sure Pay
Advertising Creative [Radio]
Winner: SRP
EarthWise Energy
Advertising Creative [Television]
Winner: HMI Marketing & Advertising
Omni Wellness Institute 30 Second TV Spot
Advertising Creative [Web]
Winner: Graphique Communications Design
Just Help Yourself Room Service Promotion
Existing Product or Service Campaign [Large Budget]
Winner: SRP
EarthWise Energy
New Product or Service Campaign [Large Budget]
Winner: PacifiCare of Arizona
Arizona Student Choice “Health Insurance or Social Life”
Existing Product or Service Campaign [Small Budget]
Winner: SRP
Managed Payment Plan
New Product or Service Campaign [Small Budget]
Winner: Partners in Brainstorms, Inc.
Jurassic Park Institute Launch Campaign
Sales Person of the Year
[The Tom Hopkins Award]
Winner: Derick Brunette
List of 2003 Award Recipients
AMA Phoenix – 2003 – First Annual Spectrum Awards Program
The American Marketing Association Phoenix Chapter presents the 2003 Inaugural Spectrum Awards recipients according to category, award recipient,
and campaign as follows:
Marketing Campaign for an Existing Product or Service
SRP, SRP Surepay Campaign
Marketing Campaign for a New Product or Service
UPS, UPS Store Campaign
Integrated Marketing Campaign, City of Tempe
Tempe in Motion
Non or Not-for-Profit Marketing, Click Marketing Solutions
Children’s Angel Foundation Inaugural Halo Run Event
Marketing Research
SRP, SRP Powerful Solutions
Educator of the Year
Paul Courter, Adventures in Advertising
Brand Identity
SRP, SRP Hispanic Investment Program
Direct Marketing
SRP, SRP Residential Time-of-Use
Printed Marketing Collateral
Cultural Experiences Abroad, CEA Academic Program Catalog Package
Packaging Campaign
China Mist Tea, Leaves Pure Teas
E-Media Marketing
SRP, SRP E-News
Public Relations
Click Marketing Solutions, Dermacare Laser & Skin Care Clinics, Altus CoolGlide™ Laser Campaign
Advertising – Print
The Martz Agency, National Bank of Arizona Home Equity Campaign
Advertising – Radio
SRP, SRP Earthwise Energy
Advertising – TV
UPS, The UPS Store
Advertising – Outdoor
Graphique Communications Design, Gold & Silver Source Mall Billboard Campaign
Sales Person of the Year – Tom Hopkins Award
Marion Johnston, Johnston Financial Group
Biggest Revenue Generator – The President’s Club Award
Stephanie Krinetz, Graphique Communications Design
Team Sales – Tom Hopkins Award
Cox Media – The Blue Team