Become the SEO Expert of Your Career – Own the Digital You

Many believe that LinkedIn is a place you find jobs. If you believe that, this session is for you. LinkedIn is the digital elevator pitch you need to build your personal and unique selling proposition. How can you take your profile to the next step and showcase what makes you, unique, and what will make you the candidate instead of a candidate in your next job opportunity?

In this session, you will get tips on how to become influential, noticed, and develop skills that will help you extend your presence across LinkedIn. You will be able to:

• Define your brand, and your unique selling proposition.
• Turn those USPs into key brand differentiators
• How to build a vibrant and differentiated digital presence

This presentation is perfect for marketing professionals in a corporate or consulting role, business owners, and business professionals who are eager to learn how to optimize the digital tools available to help you market yourself.

About the Speaker:

Chris Pace is an experienced marketer with over 20 years devoted to the health care industry. He is currently the Chief Digital Marketing Officer at Banner Health, the largest hospital system and employer in the state of Arizona. His responsibilities include driving the content strategy, service line marketing strategy, and website development strategy. Since joining Banner Health in 2018, Chris’ leadership has pushed Banner Health to expand its digital footprint through a comprehensive digital marketing stack. BannerHealth.com is now a top 10 most visited health care industry website.

Starting his healthcare career in consulting for strategic and facility engagements in the United States, Chris quickly moved to digital marketing. By 2014, he had become Dignity Health’s Director of Digital and Strategic Marketing for the Arizona service area. During his time in this role, he delivered a 10-to-1 return on digital marketing dollars, helped grow brand recognition, and delivered innovative social campaigns that launched Dignity Health’s Arizona market as a top 20 most followed system in the United States.

Chris has an MBA and a Bachelor of Science in Management from Arizona State University and currently lives in Gilbert, Arizona, with his wife Heather, their five children, and their three dogs.

Company:

Banner Health is one of the largest, secular nonprofit health care systems in the country. In addition to 30 acute-care hospitals, Banner also has an academic division, Banner – University Medicine, and a partnership with one of the world’s leading cancer programs, Banner MD Anderson Cancer Center. Banner’s array of services includes a health-insurance division, employed physician groups, outpatient surgery centers, urgent care locations, home care and hospice services, retail pharmacies, stand-alone imaging centers, physical therapy and rehabilitation, behavioral health services, a research division, and a nursing registry. To make health care easier, 100% of Banner-employed doctors are available for virtual visits, and Banner operates a free 24/7 nurse line for health questions or concerns. Patients may also reserve spots at Banner Urgent Care locations and can book appointments online with many Banner-employed doctors. Headquartered in Arizona, Banner Health also has locations in California, Colorado, Nebraska, Nevada, and Wyoming. For more information, visit bannerhealth.com.