Increase Online Sales by Creating and Protecting a Compelling Brand

Credibility is important when building a successful online business. Whether the online presence you manage is for well-established online business, a spinoff of an already-existing business or a new online venture, how customers perceive your company plays a critical role in your success. Strong brand credibility can help everyone earn and keep their online customers’ trust.

Unfortunately, the alarming rate of security breaches means overall trust in online businesses is shaky at best. All it takes for your customers to give up the idea of doing business with you is a little lack of credibility.

Join Nathan Bailey, Vice Bird Feeder at Humnbird and an online sales and marketing expert, and Michael Gray, Chief Creative Bird at Humnbird and world renown branding and design expert, as they discuss the following…

• Setting up, creating and protecting an online brand while marketing and selling products on Amazon and other online platforms. Includes funnel creation and retargeting strategies.
• Learning to navigate online marketplaces, creating and protecting your brand from being hijacked by the online marketplaces and other competitors, creating a compelling and authentic story, engaging with customers. creating a tribe and putting together the right marketing strategy.
• Case studies on what works, what to avoid and being aware of when selling online, including access to specific tools, training and techniques to achieve these goals.

In addition, Nate and Michael will cover the following…

• How to brand your online business and tell your story.
• Protecting your brand – understanding if trademarks and incorporation are necessary?
• Creating your brand identity and marketing strategy that separates you from the competition.
• How to engage your target audience through chat bots, social media and other platforms.

This event is for ALL business owners, corporate marketing and public relations professionals and agencies who are trying to gain a better understanding of proven ways to navigate online marketplaces and improve your brand’s credibility online.

SPEAKER BIOS

Nathan Bailey

Nathan has 25+ years-experience building businesses online. As an Amazon and Private Label product expert, Nathan has a very broad area of expertise teaching beginner to advanced clients in all areas of eBay, Amazon, product sourcing, and e-commerce websites. Nathan has also managed all of the one-on-one coaching and training programs for #1 best-selling author and eBay expert Skip McGrath, skipmcgrathcoaching.com, as well as #1 rated internet marketing expert Jim Cockrum, jimcockrumcoaching.com. Nathan’s clients include the biggest sellers on Amazon including the owner of Death Wish Coffee, Mike Brown, Steven Covey, and many other Nightingale-Conant published authors. Nathan attributes his success to serving well and creating a wonderful community of 60K + on Facebook.

Michael Gray

Michael is a consummate connector who is always searching for the bleeding edge where creativity and technology converge. For the past 25 years, Michael has excelled in digital and interactive design, working at a variety of prestigious and progressive firms. As Creative Director, Michael’s work has pushed the creative envelope in 3D online visualization. Michael has worked on key projects for Nike, Nickelodeon, Sony, BMW and EA, to name a few, and launched the first online e-commerce presence for Swatch Watches. Michael utilizes his brand and design chops to help elevate the brand story for all Humnbird clients.