Multicultural Marketing: Bridging the Gap with the Hispanic Community

Multicultural marketing is more than just a buzzword; it’s a necessary business practice for brands seeking a genuine connection with increasingly diverse audiences if they want to remain relevant in the future.

Join us as Maria Lipp, Founder & CEO of Spotlight Media Services discusses how to develop campaigns that truly resonate with multicultural consumers and more including…

1. Market research and data on how to effectively penetrate and engage with an audience often overlooked or subjected to assumptions that limit a brand’s reach and connection.
2. Understanding the growth potential the Hispanic market represents for brands.
3. Discovering how brands can reach an untapped audience when looking to scale and grow their business.
4. Appealing to audiences and segments of the population that have never been exposed to your products and services.
5. Crafting authentic brand messaging that resonates for a new, untapped multicultural audience.

This event is for business owners and corporate marketing and public relations professionals and agencies who are trying to gain a better understanding of multicultural marketing strategies and tactics, gain more insight and a more nuanced approach to defining audiences and creating marketing assets that reflect the lives of your consumers.

Speaker: Maria Lipp, Founder & CEO of Spotlight Media Services

For the past 14 years Maria Lipp has been an active member of the business community, providing business development and media solutions to brands looking to grow in the Phoenix market. While her career began in sales many years prior, in 2006 she became part of the Arizona Republic’s Hispanic solutions team where she helped brands like Arizona Milk Producers and The Arizona Cardinals speak directly to the Hispanic community. From there Maria was recruited by NBC Universal’s Telemundo brand where she helped bridge the gap with the Hispanic community for such brands as Earnhardt Automotive, Coors Light and Crescent Crown Distributing, just to name a few. Once more recruited by KPNX and G/O Digital, her passion led her to in a different kind of journey.

In 2016 Maria launched Spotlight Media Services, a multicultural marketing and advertising firm. Her belief in redefining the paradigm of advertising has allowed her to help many mid-size brands grow through the engagement of audiences outside of their traditional model. Maria is a fearless entrepreneur who takes calculated risks and who believes in the power of honesty, loyalty and transparency. She is passionate about helping others succeed and believes that the best path to achieving our goals is by uplifting others. A lover of purses and shoes, Maria is a light-hearted person who believes that the journey is just as fun as the destination.