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August 2017

Networking Mixer

August 23 @ 5:30 pm - 8:30 pm
DeskHub, 7135 E. Camelback Rd. Suite #360
Scottsdale, AZ 85251 United States
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Mix and Mingle with old friends and new. Join the AMA Phoenix and ASBA for a Special Networking Mixer!

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September 2017

Household Name or No-Name? Establishing and Nurturing Your Brand

September 14 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Phoenix Children’s Hospital was recently named Phoenix Magazine’s “people’s choice” for the most valuable brand in the Valley. But that certainly wasn’t always the case. Learn how the Phoenix Children’s marketing team clarified and amplified their brand and became known as one of the top children’s hospitals in the country. Then compare that to our speaker’s new role at Arizona Care Network, an accountable care organization with very low brand recognition … for now. You’ll gain insights into establishing a…

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