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October 2016

Understanding (and Maximizing) the 80/20 Rule of AdWords & PPC 10/13/16

October 13 @ 3:00 am - 5:00 pm
Fleming’s Prime Steakhouse and Wine Bar,
6333 North Scottsdale Rd
Scottsdale, AZ 85250 United States
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We all know the 80/20 rule, where 80% of your revenue comes from 20% of your clients/services/workload, etc. The same rule is extremely common with media spends (sometimes it’s even more like 95%/5% if not optimized!); however, there are critical – and simple - optimization activities you can execute to not only help improve the percentage that’s “working” but also help you cut wasted spend.

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Data, Technology and Results: Measuring What Matters Most 10/20/16

October 20 @ 3:00 am - 5:00 pm
Fleming’s Prime Steakhouse and Wine Bar,
6333 North Scottsdale Rd
Scottsdale, AZ 85250 United States
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measuring-what-matters-most

In this AMA session, Craig will demonstrate how analytics can support marketing campaigns throughout the entire planning cycle. Starting with upfront planning, continuing through optimizing campaign execution and concluding with communicating results, together we’ll explore the role that marketing analytics can play to make measured improvements in marketing performance.

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