Mikala Morris

Mikala Morris is a marketing and communications professional with experience working for sports, government, higher education, news, nonprofit and healthcare organizations.
Currently, as a Senior Program Manager of Marketing Automation for Banner Health, Mikala manages consumer email marketing and strategy, developing journeys and landing pages targeted to the acquisition of new patients.
Before this role, Mikala held a Senior Marketing Manager position at Valleywise Health Foundation, managing day-to-day marketing needs and overall strategy, as well as organic and paid social media campaigns, multimedia content creation, direct mail, email marketing, and marketing collateral. During her time, she helped support the Foundation’s first capital campaign, raising funds for the new Valleywise Health Medical Center. Exceeding the original goal of $25 million raised in four years, the Foundation completed the campaign raising more than $54 million.
Mikala also held several roles and experiences during her time at Arizona State University. She graduated with a Master’s in Mass Communication from the Walter Cronkite School of Journalism and Mass Communications. Mikala holds bachelor’s degrees in mass communications, political science and Spanish from Colorado State University Pueblo.
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How Marketers Prioritize Channel Spend When Budgets Are Tight
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Grow Email Lists Without Sacrificing Consent and Trust
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Fix Marketing and Sales Alignment for Better Lead Handoffs
Fix Marketing and Sales Alignment for Better Lead Handoffs Misaligned marketing and sales teams cost companies millions in lost revenue every year through fumbled handoffs and wasted leads. This article draws on proven strategies from industry experts to show how thirty-seven specific practices can synchronize both departments around shared goals and seamless processes. These actionable
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