Mikala Morris

Mikala Morris is a marketing and communications professional with experience working for sports, government, higher education, news, nonprofit and healthcare organizations.

Currently, as a Senior Program Manager of Marketing Automation for Banner Health, Mikala manages consumer email marketing and strategy, developing journeys and landing pages targeted to the acquisition of new patients.
Before this role, Mikala held a Senior Marketing Manager position at Valleywise Health Foundation, managing day-to-day marketing needs and overall strategy, as well as organic and paid social media campaigns, multimedia content creation, direct mail, email marketing, and marketing collateral. During her time, she helped support the Foundation’s first capital campaign, raising funds for the new Valleywise Health Medical Center. Exceeding the original goal of $25 million raised in four years, the Foundation completed the campaign raising more than $54 million.

Mikala also held several roles and experiences during her time at Arizona State University. She graduated with a Master’s in Mass Communication from the Walter Cronkite School of Journalism and Mass Communications. Mikala holds bachelor’s degrees in mass communications, political science and Spanish from Colorado State University Pueblo.

learn more about marketing from our experts

  • Social Spotlight: Harnessing Lead Generation Potential

    Social Spotlight: Harnessing Lead Generation Potential In the digital age, social media is a cornerstone of lead generation strategies, and we’ve gathered insights from ten seasoned professionals, including Marketing Consultants and CEOs, to share their success stories. From utilizing paid social media ads to generating leads with X (formerly Twitter) campaigns, discover how these experts

    July 11, 2024
  • Automation Revolution: Transforming Email Marketing Efficiency

    Automation Revolution: Transforming Email Marketing Efficiency In the fast-paced world of digital marketing, automation stands as a key player in streamlining email campaigns and propelling outcomes. We’ve gathered insights from Directors to VPs of Marketing, detailing how they’ve successfully harnessed automation—from integrating CRM for dynamic content to automating targeting with Facebook’s Conversion API. Discover the

    June 28, 2024
  • 10 CRM Performance Metrics You Need to Be Tracking

    10 CRM Performance Metrics You Need to Be Tracking In the quest to quantify the success of customer relationship management, we’ve gathered insights from CEOs to Marketing Managers, pinpointing the most telling KPIs and metrics. From monitoring customer retention rates to calculating churn and account expansion, here are the top ten methods these professionals use

    June 13, 2024

contact details

Social Profiles

Join the AMA today!

Join our email list to receive the latest events, news, and updates from AMA Phoenix.