Mikala Morris

Mikala Morris is a marketing and communications professional with experience working for sports, government, higher education, news, nonprofit and healthcare organizations.
Currently, as a Senior Program Manager of Marketing Automation for Banner Health, Mikala manages consumer email marketing and strategy, developing journeys and landing pages targeted to the acquisition of new patients.
Before this role, Mikala held a Senior Marketing Manager position at Valleywise Health Foundation, managing day-to-day marketing needs and overall strategy, as well as organic and paid social media campaigns, multimedia content creation, direct mail, email marketing, and marketing collateral. During her time, she helped support the Foundation’s first capital campaign, raising funds for the new Valleywise Health Medical Center. Exceeding the original goal of $25 million raised in four years, the Foundation completed the campaign raising more than $54 million.
Mikala also held several roles and experiences during her time at Arizona State University. She graduated with a Master’s in Mass Communication from the Walter Cronkite School of Journalism and Mass Communications. Mikala holds bachelor’s degrees in mass communications, political science and Spanish from Colorado State University Pueblo.
learn more about marketing from our experts
-
How Marketers Balance Brand and Direct Response in Paid Media
How Marketers Balance Brand and Direct Response in Paid Media Paid media teams face constant tension between building long-term brand recognition and driving immediate conversions. This article compiles practical frameworks from marketing leaders who have tested allocation strategies across growth stages, channels, and business models. The insights that follow offer specific decision rules for balancing
August 5, 2026 -
Winning With Competitor Research: Real Stories From Businesses
Winning With Competitor Research: Real Stories From Businesses Competitor research separates businesses that guess from those that win with precision. This article shares real stories and expert insights showing how companies turned competitive intelligence into measurable growth across product development, sales strategy, and market positioning. These proven tactics helped businesses outsmart rivals, close deals faster,
July 10, 2026 -
How a Strong Personal Brand Can Benefit Your Marketing Career
How a Strong Personal Brand Can Benefit Your Marketing Career A well-crafted personal brand can open doors to career opportunities that traditional résumés never reach. This article breaks down proven strategies that help marketing professionals stand out, attract better clients, and land stronger roles. Industry experts share practical approaches to building credibility, earning trust, and
June 26, 2026
