Liza Buchanan
Liza Buchanan is a veteran marketing professional who currently serves as SVP Marketing Operations of OneAZ Credit Union in Phoenix. In her role, Liza leads the strategic development and planning of OneAZ’s marketing campaigns, digital marketing operations, marketing tech stack, and data and reporting, bringing a growth mindset and a passion for innovation and creativity. Her professional pathway includes a rich variety of industries and experiences including finance, community development, and sales management, as well as a successful journey in entrepreneurship.
Liza has a master’s degree in business administration with emphasis in Marketing from Grand Canyon University, as well as a bachelor’s degree in marketing from Arizona State University’s W.P. Carey School of Business. She currently sits on the Multicultural Advisory Board for ONE Community, the Business Advisory Committee for University of Phoenix, and the Grassroots and Political Committee for GoWest Credit Union Association.
learn more about marketing from our experts
-
18 Best Practices to Ensure Inbox Placement and Boost Email Deliverability
18 Best Practices to Ensure Inbox Placement and Boost Email Deliverability In the fiercely competitive world of digital communication, ensuring your emails land in the recipient’s inbox can make or break your outreach strategy. Insights from a Lifecycle Marketing Consultant and a Digital Marketing Manager reveal actionable tactics to maintain a healthy email deliverability rate.
October 17, 2024 -
10 Common Challenges in CRM Implementation and How Leaders Overcame Them
10 Common Challenges in CRM Implementation and How Leaders Overcame Them Implementing a successful CRM system can be a game-changer, but it’s rarely a smooth journey. To uncover what really works, we asked ten CEOs and founders to share the toughest challenges they faced when optimizing their customer relationship management processes. From ensuring staff are
October 3, 2024 -
21 High-Impact Marketing Channels
21 High-Impact Marketing Channels In the ever-evolving landscape of digital marketing, we’ve gathered insights from CEOs, marketing experts, and various industry leaders to uncover the most effective channels driving their business success. From leveraging product placement to increasing leads with local SEO, explore the diverse and powerful strategies behind these twenty-one marketing triumphs. Leverage Product
September 19, 2024