Liz Greenberg-Lambert is an accomplished marketing executive and strategic brand leader, currently serving as Chief Marketing Officer at BASIS Educational Group. With a career spanning more than 20 years, Liz has built and led high-performing marketing teams across the education and retail sectors, driving growth, engagement, and brand transformation at scale.

As CMO of BASIS Ed, the management organization of one of the nation’s top-performing charter school networks, Liz oversees all facets of marketing, communications, public relations, fundraising and brand strategy. Her work has been instrumental in elevating the organization’s national profile, expanding enrollment, and deepening community engagement. She leads integrated campaigns that blend data-driven insights with compelling storytelling, ensuring that BASIS Ed’s mission resonates with families, educators, and policymakers alike.

Prior to joining BASIS Ed, Liz held senior marketing and ecommerce roles at both startups and established brands, where she spearheaded initiatives in digital marketing and growth strategy. Her expertise lies in building purpose-driven brands, navigating complex communications landscapes, and aligning marketing strategy with organizational impact.

In addition to her contribution to marketing thought leadership, Liz has served as an adjunct professor of marketing, sharing her expertise with the next generation of leaders. She brings a balanced blend of analytical rigor and creative intuition to every challenge — and a deep belief in the power of education to transform lives.