Chris Pace
- January 9, 2025
- Posted by: Bri Gibson
- Categories:
Chris PacePresident, 2022-23
- Arizona State University | MBA, Bachelor of Science in Management
Chris Pace is an experienced marketer with over 20 years devoted to the health care industry. He is currently the Chief Digital Marketing Officer at Banner Health, the largest hospital system and employer in the state of Arizona. His responsibilities include driving the content strategy, service line marketing strategy, and website development strategy. Since joining Banner Health in 2018, Chris’ leadership has pushed Banner Health to expand its digital footprint through a comprehensive digital marketing stack. BannerHealth.com is now a top 10 most visited health care industry website.
Starting his healthcare career in consulting for strategic and facility engagements in the United States, Chris quickly moved to digital marketing. By 2014, he had become Dignity Health’s Director of Digital and Strategic Marketing for the Arizona service area. During his time in this role, he delivered a 10-to-1 return on digital marketing dollars, helped grow brand recognition, and delivered innovative social campaigns that launched Dignity Health’s Arizona market as a top 20 most followed system in the United States.
Chris has an MBA and a Bachelor of Science in Management from Arizona State University and currently lives in Gilbert, Arizona, with his wife Heather, their five children, and three dogs.
learn more about marketing from our experts
-
How Marketers Make Better Decisions When Results Overlap
When results overlap, marketers need more than a single dashboard to know what drives growth. Experts in the field share practical ways to connect media spend, customer behavior, lead quality, and revenue. These insights help teams assign credit with greater confidence and make smarter decisions.
October 16, 2026 -
How to Know When to End a Marketing Channel or Campaign
How to Know When to End a Marketing Channel or Campaign Not every marketing channel deserves more time or budget. Experts in the field share clear signs that a campaign is attracting weak leads, losing sales value, or failing to move deals forward. Learn when to pause, cut, or redirect efforts based on buyer quality,
October 5, 2026 -
How Marketers Prioritize Channel Spend When Budgets Are Tight
How Marketers Prioritize Channel Spend When Budgets Are Tight When marketing budgets tighten, every dollar must work harder to deliver measurable results. This article gathers insights from industry experts on how to strategically allocate channel spend during economic constraints, covering seventeen proven approaches to maximize return on investment. The strategies range from protecting high-value touchpoints
September 17, 2026