Chris Pace
- January 9, 2025
- Posted by: Bri Gibson
- Categories:
Chris PacePresident, 2022-23

- Arizona State University | MBA, Bachelor of Science in Management
Chris Pace is an experienced marketer with over 20 years devoted to the health care industry. He is currently the Chief Digital Marketing Officer at Banner Health, the largest hospital system and employer in the state of Arizona. His responsibilities include driving the content strategy, service line marketing strategy, and website development strategy. Since joining Banner Health in 2018, Chris’ leadership has pushed Banner Health to expand its digital footprint through a comprehensive digital marketing stack. BannerHealth.com is now a top 10 most visited health care industry website.
Starting his healthcare career in consulting for strategic and facility engagements in the United States, Chris quickly moved to digital marketing. By 2014, he had become Dignity Health’s Director of Digital and Strategic Marketing for the Arizona service area. During his time in this role, he delivered a 10-to-1 return on digital marketing dollars, helped grow brand recognition, and delivered innovative social campaigns that launched Dignity Health’s Arizona market as a top 20 most followed system in the United States.
Chris has an MBA and a Bachelor of Science in Management from Arizona State University and currently lives in Gilbert, Arizona, with his wife Heather, their five children, and three dogs.
learn more about marketing from our experts
-
How to Improve the Customer Journey Using Data-Driven Insights
How to Improve the Customer Journey Using Data-Driven Insights Understanding where customers struggle and what drives them forward requires more than guesswork. This article brings together proven strategies and expert insights to help businesses identify friction points, optimize key touchpoints, and turn raw data into measurable improvements. The goal is straightforward: use evidence to make
February 20, 2026 -
Defining Your Personal Brand: Advice from Marketing Leaders
Defining Your Personal Brand: Advice from Marketing Leaders Building a personal brand requires more than vague mission statements and abstract values. This article brings together proven strategies from marketing leaders who have successfully defined their professional identities in competitive markets. The expert insights that follow provide concrete methods for identifying what makes you distinct and
February 5, 2026 -
Cost-Effective Advertising: Leveraging Local Partnerships
Cost-Effective Advertising: Leveraging Local Partnerships Small businesses often overlook the marketing power sitting right in their own backyards, yet local partnerships consistently deliver results that expensive ad campaigns cannot match. This guide draws on insights from industry experts and real-world case studies to show how strategic alliances with chambers, associations, and community organizations generate leads,
January 26, 2026
