Chris PacePresident, 2022-23

- Arizona State University | MBA, Bachelor of Science in Management
Chris Pace is an experienced marketer with over 20 years devoted to the health care industry. He is currently the Chief Digital Marketing Officer at Banner Health, the largest hospital system and employer in the state of Arizona. His responsibilities include driving the content strategy, service line marketing strategy, and website development strategy. Since joining Banner Health in 2018, Chris’ leadership has pushed Banner Health to expand its digital footprint through a comprehensive digital marketing stack. BannerHealth.com is now a top 10 most visited health care industry website.
Starting his healthcare career in consulting for strategic and facility engagements in the United States, Chris quickly moved to digital marketing. By 2014, he had become Dignity Health’s Director of Digital and Strategic Marketing for the Arizona service area. During his time in this role, he delivered a 10-to-1 return on digital marketing dollars, helped grow brand recognition, and delivered innovative social campaigns that launched Dignity Health’s Arizona market as a top 20 most followed system in the United States.
Chris has an MBA and a Bachelor of Science in Management from Arizona State University and currently lives in Gilbert, Arizona, with his wife Heather, their five children, and three dogs.
learn more about marketing from our experts
-
How to Create Effective Customer Journeys Through Segmentation
How to Create Effective Customer Journeys Through Segmentation Customer segmentation is a powerful tool for businesses looking to enhance their marketing strategies and improve customer experiences. This article explores various approaches to create effective customer journeys, drawing on insights from industry experts. From behavioral segmentation to value-based strategies, discover how tailoring your approach can lead
April 17, 2025 -
Boosting Email Engagement: 11 Effective Marketing Automation Tactics
Boosting Email Engagement: 11 Effective Marketing Automation Tactics Unveiling the secrets to mastering email engagement, this article presents a collection of proven marketing automation strategies straight from industry experts. Without the fluff, it distills complex tactics into actionable insights that can transform your email campaigns. Learn from the masters on how to captivate your audience
April 3, 2025 -
Low-Cost Social Media Advertising: What Works for Small Businesses?
Low-Cost Social Media Advertising: What Works for Small Businesses? Navigating the vast ocean of social media advertising can be daunting for small businesses, but effective strategies don’t have to break the bank. This article demystifies the art of low-cost advertising on platforms like Facebook, Instagram, and LinkedIn with practical tips straight from the pros. Gain
March 20, 2025