The Future of Virtual Events

The pandemic saw an incredible surge in virtual events, both in usage and in the tech that powers them. The last two years probably saw more innovation and improvements in virtual capabilities than the previous ten years.

But with travel and in-person events roaring back, many brands are wondering how virtual events fit in. Are they worth the time and investment?

In this engaging presentation, Mike Allton will share a vision for the future of virtual events that not only illustrates their value to businesses and marketers, but also dives deep into the specific benefits that a virtual event can offer. From sales and lead generation to customer discovery and more.

This don’t-miss session is one that will help ensure your 2023 is your best year ever.

When you attend this presentation, attendees will walk away with an understanding on how to best leverage events for their business, in all formats:

• Understand the role in-person, virtual, and hybrid events now play for businesses.
• Realize how virtual event capabilities have changed and improved in recent years.
• Visualize multiple ways your brand can leverage virtual events in the years to come.

This presentation is perfect for marketing professionals in a corporate or consulting role, business owners, and agency professionals who are eager to leverage events, whether in-person, virtual, or hybrid, to help drive business growth.

About the Speaker:

Mike Allton is a virtual event strategist, an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. He teaches a holistic approach to using content, social media, email marketing and search engine marketing to drive traffic, generate leads, and convert those leads into sales.

Since 2012, Mike has excelled at helping his community understand the nuance and best practices involved in utilizing social platforms, leveraging social media management tools, and creating 10X content. He has established a reputation for being able to explain complex tools or topics in easy-to-understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.

When he isn’t writing yet another blog post, Mike also serves as the Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers, and partner brands.

Allton is also the co-author of The Ultimate Guide to Social Media Marketing alongside Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow, available wherever books are sold.

Company:

The Social Media Hat is an award-winning blog and marketing resource that was founded in 2011.

Agorapulse is a robust social media management tool favored by agencies and social media influencers around the world. Featuring support for all major platforms and a host of scheduling options, Agorapulse is designed to help managers save time. The reports are extensive and easy to export, and the streamlined monitoring allows users to quickly respond to messages and get to Social Media Inbox Zero.