Marketing the Moment: A Panel on Tourism, Events & Destination Branding
Phoenix comes alive during peak seasons, especially in the spring when major events, conventions, and visitors converge. This panel brings together leading tourism organizations, event marketers, and community partners to share how they collaborate during these high-impact moments and how those strategies can support growth during slower seasons.
You’ll hear practical insights on destination storytelling, integrated marketing campaigns, and cross-organization partnerships, as well as how marketers are adapting their approach to off-peak periods as summers grow longer and hotter. Attendees will leave with actionable ideas they can apply to destination marketing, event promotion, and brand strategy.
What You’ll Learn
- Marketing Phoenix during peak tourism and event seasons
- Cross-organization collaboration and partnerships
- Destination storytelling and brand alignment
- Leveraging major events for long-term impact
- Supporting local businesses and tourism during off-peak seasons
- Lessons applicable to marketers across industries
Who Should Attend
If you’re a marketer curious about how Phoenix shows up during its biggest moments and how those strategies can be applied year-round, this event is for you. Designed for marketing, tourism, event, nonprofit and brand leaders in the Greater Phoenix area, this conversation delivers real-world insights on destination storytelling, major events and partnerships that drive lasting impact.
Event Details
- 🗓️ Date: Thursday, March 26, 2026
- ⏰ Time: 5:30 – 7:00 PM MST
- 📍Location: Four Peaks Brewery – Wilson Tasting Room (2401 S Wilson St Tempe, AZ 85282)
Pricing:
- $35 AMA Members
- $45 Non-Members
Event ticket includes a buffet meal and non-alcoholic beverages, with beer and wine available for purchase. Complimentary parking is available in the lot located north of the taproom.