Preparing for Life without Cookies – What Marketers Need to Know

For several years, browser cookies have been a key element that enabled digital marketers to provide targeted messaging to prospective customers throughout the path to purchase. Cookies have been a crucial cog in measuring the customer journey as well. Between government regulations and efforts to protect consumer privacy, some cookies now have an expiration date. For example, Google is planning to block the use of third-party cookies in the Chrome browser in 2023. The impending removal of third-party cookies will necessitate a paradigm shift in the way marketers deliver messages and measure their efforts.

In this session, led by Chris Sietsema of Teach to Fish Digital, attendees will learn more about the role third-party cookies play in the digital marketing mix and how to prepare for life without browser cookies. Chris has a knack for presenting in plain English, topics that are technical and complicated with an easy-to-understand cadence. The cookie-less future is a promising one. Build an approach now to achieve and accurately measure digital marketing objectives in 2022 and beyond.

Attend this webinar to start preparing for a life without cookies:

• Learn about the role third-party cookies play today.
• Recognize the implications for campaign management and measurement in a world without cookies.
• Discover proposed solutions and potential alternatives.
• Receive a checklist of items to tackle in 2022 in preparation for the change.

This presentation is designed for marketing professionals, marketing agencies, digital marketers, and business owners who want to achieve their digital marketing objectives in 2022 and beyond.

About the Speaker:

Chris Sietsema (seats-eh-muh) brings a wide range of digital marketing experience having held leadership positions at two successful agencies in Phoenix and a Fortune 500 Company. Chris owns Teach to Fish Digital; a consultancy committed to helping its clients make sense of marketing data. He has served as a speaker for dozens of educational webinars, industry conferences, and higher learning institutions primarily on the subjects of marketing measurement, analytics platform configuration, data visualization and how to extract actionable next steps from charts and graphs.

Company:

Teach to Fish strives to improve understanding, while clarifying strategic focus, and increasing revenues for its clients by way of its training, measurement and reporting services. Over the past 12 years, the consultancy has provided services to a number of great people who work for organizations including American Airlines, Arizona State University, Harvard University, Shea Homes, Vermeer and Wyndham Hotel Group. Teach to Fish currently serves clients in North America, South America and Europe from its location on a little orange grove in beautiful Mesa, Arizona.