Generative AI as a Catalyst for Marketing Success
Event Details:
📅 Date: Thursday, June 19
🕛 Time: 12:00 – 1:00 PM
📍 Location: Zoom Webinar
💵 Cost: $10 AMA Members | $30 Non-Members
Join us for a dynamic and forward-thinking discussion on how Generative AI is reshaping marketing strategies and driving real business results. Presented by the experts at The Holistyx Group, this session will guide marketers through the evolving landscape of AI, from search transformation to workflow optimization.
You’ll hear from:
- Sree Sundaram, Ph.D. – Founding Principal, The Holistyx Group -Sree is a Founding Principal at The Holistyx Group, bringing over 20 years of experience in digital transformation across diverse industries. Most recently, he served as Executive Director of Digital Transformation & Innovation at Microsoft, where he worked with multi-billion dollar corporations to shape and implement strategic transformation initiatives valued between $60 million and $1.6 billion. With deep expertise in emerging technologies—including AI, ML, cloud computing, and distributed systems—he excels at aligning technical feasibility with business objectives through human-centered design and value-based frameworks. Sree holds a bachelor’s degree in civil engineering from Kakatiya University, a master’s from the University of Windsor, and a Ph.D. in MIS and computer science from the University of Wisconsin-Milwaukee.
- Andrew Wolff – Co-Founder and Principal, The Holistyx Group -Andrew Wolff is the Founder and Principal of The Holistyx Group, a strategy consulting firm specializing in digital transformation and innovation across industries such as manufacturing, retail, financial services, and health and life sciences. With over 20 years of experience, including his previous role as a Digital Advisor at Microsoft, Andrew helps organizations drive digital strategy, optimize operations, and enable innovation. His expertise in M&A, cloud migration, and IT strategy has benefited Fortune 100 companies and global enterprises. Andrew holds a bachelor’s degree in physics and is prosci-certified in change management.
- Arthur Milano – Principal, Director – Marketing & Brand, The Holistyx Group -Arthur Milano is a Principal of The Holistyx Group, a strategy consulting firm specializing in human-centered digital and AI transformation. With his 25+ years of experience in marketing, branding, advertising, content management, and creative storytelling, he leverages the power of mass communication – with AI-assisted tools & software – to drive marketing campaigns that charge sales conversations & increase revenue with creative, data-driven communications. Drawing from years of professional communications expertise as an art director, web and graphic designer, copywriter, illustrator, campaign strategist, and content developer, he’s worked in online education, consumer retail, B2B, health & wellness, medical devices, non-profit organizations, and real estate.
Key Takeaways:
- The evolution of Generative AI and its impact on marketing
- How AI is transforming search—and what that means for your brand
- Use cases and success stories in digital transformation
- Tools, best practices, and workflows for successful AI adoption
- A human-centered, ethical approach to leveraging AI
Whether you’re just starting to explore AI or are ready to elevate your strategy, this webinar will provide the clarity and confidence you need to move forward.
🎟️ Register today and take the next step toward AI-powered marketing success.