Marketing’s Predictive Role in Customer Experience ROI
Harness the power of customer feedback to improve your performance.
Customer experience metrics have a sequence. Start at the right place, and you can predict churn and earnings.
What: Earn or Churn Webinar
Where: Zoom
When: Thursday, August 22nd 12:00 – 1:00 p.m.
Pricing: FREE for members and $10 for nonmembers
As your company’s insights collector, marketing is in a powerful role to shape mindsets, metrics and money. Discover the CX metrics that matter, their domino-effect and how you can monitor and use customer feedback to boost the performance of every group in the Marketing department.
We’ve called in ClearAction Continuum’s Lynn Hunsaker to show you how to influence customer experience growth on three levels:
- Customer-centered marketing
- Brand promise delivery by the rest of your company
- Customer relationship strength.
Secure your spot now for this not-to-be-missed customer experience webinar.
About the Speaker
Lynn Hunsaker built CX maturity via strategic planning, quality, customer experience, and marketing roles at Applied Materials (semiconductor) and Sonoco (packaging). She has taught 25 college courses, including marketing at UC Berkeley Extension, advertising at San Jose State University, and marketing operations 2.0 at UC Santa Cruz Extension. Lynn served as president of Silicon Valley American Marketing Association, earning a Chapter Excellence Award. She spoke at the AMA/ASQ second annual Customer Satisfaction and Quality Conference in 1992, and served on the international board of directors for the Customer Experience Professionals Association. Lynn is an AMA Professional Certified Marketer, ASQ Certified Quality Manager, Certified MBTI Practitioner, California certified teacher, CXPA Certified Customer Experience Professional (CCXP), and Vanderbilt MBA. She co-led the world’s first marketing operations practices study and she was first in the world to benchmark global B2B customer experience practices. Her online CCXP certification course was first in the world to receive CXPA’s seal of approval. She has authored many CX handbooks, including Innovating Superior Customer Experience on Amazon Kindle. Lynn is 1 of 5 CustomerThink Hall of Fame authors and 2023 top author. Since 2008, Lynn has been featured on many top influencers lists, including Bizible’s 2017 top marketing operations influencers.
About ClearAction Continuum
ClearAction Continuum guides marketing, customer experience, customer success, and employee experience leaders in 50+ countries through self-paced and live e-consulting: masterminds, masterclasses, Experience Value Exchange, templates, and coaching. Specialties: B2B, silos, customer-centric business and marketing, leading indicators, ROI, voice of customer, employee experience, partner experience, cross-organizational collaboration, stakeholder change management, marketing maturity, customer experience maturity, and engaging C-Suite and non-customer-facing groups in CX. Clients include Adobe, Cisco, Fujitsu, Hootsuite, Lenovo, Moo, NCR, Samsung, SHRM, Singapore Airlines, SunPower, Thomson Reuters, and hundreds more.