Learn how you can understand one of Arizona’s fastest growing markets.


  • What: DATOS Overview 2023-2024: The State of Arizona’s Hispanic Market
  • Where: Zoom OR Phoenix Better Business Bureau: 1010 E Missouri Ave, Phoenix, AZ 85014
  • When: Wednesday, June 5th from 3:00 – 5:00 p.m.
  • Pricing: $20 for members and $30 for nonmembers

The GDP of U.S. Latinos is the 5th largest in the world. Valued at over $2.7 trillion, the U.S. Latino GDP is larger than the overall GDP in the United Kingdom, India and France. The potential of the market provides a critical opportunity for marketers.

Join AMA Phoenix for a presentation of data on the Arizona Hispanic market and how to incorporate it in your marketing plans.

The Mini-DATOS presentation shows the overall economic impact of the state’s fast-growing Latino population. It features data and analysis on a broad range of issues, including small business ownership, demographics, education, economic impact, and how these topics impact the Latino and non-Latino communities statewide.

In this presentation, Monica Villalobos will provide critical information to help you tap the potential of the Hispanic market:

  • Economic Opportunity
  • Business Growth
  • Population Growth

This presentation is perfect for marketing professionals in a corporate or consulting role, business owners, and business professionals who are responsible for developing marketing strategy. Specifically, offering a greater understanding of trends among the Latino and non-Latino communities that influence our respective markets and customers.

About the Speakers

Monica Villalobos

Ms. Villalobos was named President & CEO of the Arizona Hispanic Chamber in late 2019 after serving as the Vice-President and Foundation Executive Director for seven years. In this role, she is responsible for the strategic growth initiatives of the chamber. She is also the operator of the Arizona Minority Business Development Agency (MBDA) Business Center, the Native American Business and Economic Development Center (NABEDC), and Ascend Phoenix funded by JP Morgan Chase Foundation. Her background and experience as a corporate marketing executive and as an entrepreneur result in a unique combination of skill and talent. She is also Editor-In-Chief of 23 research publications over the last ten years including the annual DATOS: State of Arizona’s Hispanic Market (2012-2020), DATOS Tucson (2012- 2015), Minority-, Women-, Hispanic-, Family-owned Business Enterprise Reports (2012- 2013, 2022) and the AZ Supplier Diversity (2012), Employee Resource Group (2013), Sustainability (2014), Global Trade (2015), Minority Business Economic Indicator (2017-18) and Diversity & Inclusion (2021) Best Practices white paper series.

Paul Padilla

Over the past 5 years, Paul Padilla has served in various data analytics roles in labor market economics, financial services, and market research. As the new Director of Market Intelligence at the Arizona Hispanic Chamber of Commerce, Paul seeks to be an advocate of the Hispanic community through data. Paul has the honor in overseeing the production of DATOS: the most comprehensive compilation of secondary research on Hispanic consumers. Paul is passionate about sharing the powerful and integral impact that Hispanics have on the local, state, and national economy.

Arizona Hispanic Chamber of Commerce

The Arizona Hispanic Chamber of Commerce (AZHCC) promotes the success of Hispanic-owned and small businesses by facilitating business relationships, economic development and sharing of knowledge for the benefit of the State of Arizona and the growth and success of the members of the Chamber.