Best Practices in Client-Agency Relationships: How to Collaborate and Communicate to Achieve the Best Results

Leading the marketing development process can be a challenge – for clients, C-Suite leadership and agencies, alike.  Lack of process and communication, ineffective organizational structures, higher levels of turnover, and increased pressure to perform have created less-than-ideal situations to operate in and achieve marketing results.

This one-hour session will discuss best practices designed to increase success for onboarding and ongoing marketing work.  Sean Rogers, Client Service Director with LAVIDGE, – along with Multicultural and Public Service Marketing Director (and one-time client!) Alec Esteban Thomson – will talk about:

• How agencies and clients can improve the collaborative process
• The importance of fostering co-ownership
• How attitude contributes to success

Attendees of this webinar will learn:

• Why a spirit of collaboration is essential to get the best work possible from your outside marketing partners
• The importance of diversity for intentional collaboration
• Strategy, process, and the importance of discipline in brief development
• To work to understand (or explain) the creative process
• How asking questions fosters trust and mutual respect

When you and your company work well with external partners, you will enjoy the best possible ROI on your marketing efforts and your investment with them.

This presentation is perfect for marketing professionals in a corporate or consulting role, business owners, and business professionals who are eager to learn how to best optimize the value and ROI of working with marketing agencies and outside vendors. This presentation will also benefit agency professionals and those who work in companies that provide services to clients.

Speaker Bio:

Sean has deep experience planning and managing marketing programs. His past experience includes Toys”R”Us, PetSmart and USA Today. His skills include brand planning, audience segmentation, research and multi-media message execution. Sean recognizes the importance of our shared marketing community and is currently President of AZIMA.

Company Description:

LAVIDGE is a Phoenix-based full-service advertising, public relations and digital marketing agency. Since 1982, LAVIDGE has specialized in discovering and communicating insights that engage, motivate and inspire.