The Future of Search: How AI is Rewriting the Rules
Date/Time:
Tuesday, June 16, 2026
12:00 – 1:00 pm
Location:
Virtual, Zoom
Price:
$25 for members | $35 for non-members
Search is evolving rapidly, and AI is changing the way consumers discover brands, find information, and make decisions online. Platforms like OpenAI’s ChatGPT and Google Gemini are reshaping the digital landscape, making traditional SEO strategies only part of the equation.
Join AMA Phoenix for a practical and forward-looking webinar featuring Kyle Kilpatrick, Vice President, Enterprise Healthcare at Yext, as he breaks down what marketers need to know about AI-driven search and how brands can adapt to stay visible and competitive.
During this session, attendees will learn:
- How AI is changing search behavior and customer discovery
- What Generative Engine Optimization (GEO) is and why it matters
- How AI platforms source and surface brand information
- The impact of zero-click search on traffic and marketing KPIs
- What makes content more “AI-friendly”
- Practical steps marketers can take now to adapt their strategy
- Key trends shaping the future of search over the next 1–3 years
Whether you manage SEO, content marketing, digital strategy, or brand visibility, this webinar will provide actionable insights you can apply immediately.
Register now to secure your spot and stay ahead of the future of search.