Unlocking the Power of Keywords: Use SEO to Optimize your Content Marketing

Event Overview

Unlock the power of keyword strategy to enhance your content’s visibility and engagement! Join us for an insightful session where Jennifer Woods from Banner Health will share her proven keyword research methodology and SEO best practices. Learn how to align your content with user intent and search behavior to deliver valuable information to your audience.

What You’ll Learn

✅ SEO Best Practices – Explore techniques to optimize your content for better visibility and engagement.
✅ Analyzing Keyword Performance – Understand how to track and measure keyword success to refine your strategy.
✅ Actionable Takeaways – Walk away with practical tips to enhance your own keyword strategy and boost content impact.

🎤 About the Speaker: Jennifer Woods

Jennifer Woods is a digital storyteller, strategist and content architect with nearly 20 years of experience in healthcare and nonprofit marketing. As the Director of Content + Social Media at Banner Health, she shapes impactful online experiences through customer-centric web and blog content. Jen helps guide brands towards thriving online presences with SEO-driven narratives that seamlessly weave into your customer journey.

Before joining Banner Health nearly seven years ago, Jen built and led content strategies at Make-A-Wish America, Autism Speaks, and MDNY Healthcare, combining creativity with data-driven insights to develop impactful campaigns.

As a champion of lifelong learning, Jen actively shares her knowledge and passionately cultivates talent within her team, empowering them to reach their full potential.

This workshop is ideal for:

Marketing professionals looking to enhance their SEO and content strategy.
Content creators and writers who want to align their work with search intent.
Business owners and entrepreneurs aiming to improve their online visibility.
SEO specialists seeking insights into keyword research methodology.
Communications and PR professionals who want to optimize their messaging for searchability.
Anyone interested in learning actionable keyword strategies to boost engagement and reach.

Event Details
🗓️ Date: March 20, 2025
⏰ Time: 12:00 – 1:00 PM
📍 Location: Virtual Event

Free for Members, $10 for Non-Members

👉 Register Now

Spaces are limited—don’t miss your chance to gain valuable insights and tools to elevate your marketing strategy!