From Low-Tech to Modern Technology: Building an Insight Driven Digital Experience

Brand-Aid: How to leverage customer insights to create a nationally unified brand.

Want to learn how to identify and implement technology and analytics to improve the overall performance of your brand?

Or discover why brand complacency can result in lost market share to start-ups that are more nimble and able to deliver a better digital customer experience?

Hear how Massage Envy took on these challenges in our November presentation by Jeanna Corley — the VP of Digital Marketing Experience and Consumer Insights for Frontdoor, a portfolio company of home service brands.

A former marketing executive at Massage Envy, Jeanna will describe how the company transitioned from a low-tech brand with 1,200 individual locations to a nationally unified brand leveraging modern technology powered by customer insights. You’ll learn why you should:

• Build a marketing tech stack anchored by consumer analytics
• Shift your brand mindset to modern KPIs
• Integrate metrics to create a marketing flywheel

This presentation is perfect for marketing professionals in a corporate or consulting role, business owners, and agency professionals who are eager to improve their brand’s digital experience through data and technology for their customers and prospects.

About the Speaker:

Jeanna Corley recently joined Frontdoor, a portfolio company of home service brands, as the VP of Digital Marketing Experience and Consumer Insights. Prior to joining Frontdoor, she held marketing leadership roles with both B2C and B2B brands, including SOURCE Global, Massage Envy, RadioShack, PetSmart, and Macy’s, with more than 20 years of progressive experience in fast-paced marketing environments.

Jeanna thrives on challenges, particularly ones that require creative thinking and strategic planning to deliver planned results. She focuses on bringing brand visions to life across integrated marketing channels and strategically building marketing capabilities through technology and innovation

Company:

Frontdoor is a company that’s obsessed with taking the hassle out of owning a home. With services powered by people and enabled by technology, it is the parent company of four home service plan brands: American Home Shield, HSA, Landmark and OneGuard, as well as ProConnect, an on-demand membership service for home repairs and maintenance, and Streem, a technology company that enables businesses to serve customers through an enhanced augmented reality, computer vision and machine learning platform. Frontdoor serves 2.2 million customers across the U.S. through a network of approximately 17,000 pre-qualified contractor firms that employ an estimated 60,000 technicians. The company’s customizable home service plans help customers protect and maintain their homes from costly and unexpected breakdowns of essential home systems and appliances. With more than 50 years of home services experience, the company responds to over four million service requests annually.