How to Gamify Your User Generated Content (UGC) Marketing Strategies

User Generated Content (UGC) is one of the most powerful tools marketers can use to promote their brand and achieve a variety of marketing objectives. UGC turns consumers into brand advocates who create and share authentic content that plays a significant role in influencing purchasing decisions. The continued expansion and adoption of new social media platforms has increased the reach and impact of UGC marketing campaigns.

While the value of UGC marketing continues to grow, success isn’t guaranteed. Brands are constantly competing for the attention of their consumers. Matthew Kates, SVP, Strategy and Marketing with PrizeLogic, knows how to gamify UGC by combining technology, incentives and experiences to achieve key marketing objectives.

This webinar will share strategies and examples of how to gamify your UGC marketing with solutions such as hashtag contests, social kickbacks and UGC sweepstakes to capture consumer attention, motivate action and ensure quality content.

Attendees will take away an understanding of key considerations in developing UGC marketing:

• Learn how to leverage UGC to achieve key marketing objectives
• Gain insight into a variety of different UGC gamification solutions
• Learn best practices to ensure quality UGC content
• Understand key legal considerations

This presentation is designed for marketing professionals, marketing agencies, digital marketers, or business owners who want to achieve their digital marketing objectives in 2022 and beyond.

About the Speaker:

Matt Kates is the SVP of Strategy and Marketing at PrizeLogic where he is responsible for strategic planning, concept development, program design and analytics.

Matt specializes in developing innovative solutions that fuse creativity, technology, and marketing acumen to achieve measurable results. He has 20+ years of marketing experience ranging from promotions and loyalty marketing, and brand management for brands including PepsiCo, Kellogg’s, Molson Coors, T-Mobile, Coca-Cola and Microsoft.

Company:

Founded in 2008, PrizeLogic, a Clarus Commerce company, is the largest independent digital engagement company and a trusted partner to both Fortune 500 brands and leading agencies. The company’s solutions combine incentives, experience, and insight to influence behavior more effectively throughout the customer journey. The PrizeLogic Engage Platform powers loyalty, promotions, and rebate programs for brands such as Molson Coors, PepsiCo, Samsung, T-Mobile, Lowe’s, and Capital One. For more information, please visit https://prizelogic.com.