Storytelling is all the rage. More and more brands are comprehending the power of stories to transform their presence and identity. Our brains are actually wired to respond to well-crafted stories. In fact, recent scientific studies have shown just how stories change our attitudes, beliefs, and behaviors, capturing people’s attention and forging close, personal bonds.

Why Telling the Right Brand Story is Important and How It Can Help Customers (and Prospective Customers)
Every brand is telling a story, but not every brand is telling the right story. There’s an undeniable temptation to make the brand the hero. But, in reality, the customer is the hero. The brand should be the guide, helping customers overcome their struggles to become a better version of themselves.

The Benefits of Creating a Powerful Brand Story
By creating a powerful brand story, businesses can increase the perceived value of their product or service, earn the loyalty and engagement of their audience, and clearly communicate their vision and purpose to the outside world.

Learn Why You Should Create a Strong Brand Story and Why It Matters
Everybody is talking about business storytelling. But what does it really mean? Why does it matter? And more importantly, how do you create a strong story for your business?

Join us for this 90-minute workshop where Mike Jones, CEO, Resound, will help attendees craft their own Brand Story and have the tools to make it remarkable.

Whether you’re struggling with your message or you’re a newcomer to storytelling, you’ll walk away with practical examples, tools and best practices to develop and clarify your message and connect with your customers.