Patrick HowleyTreasurer

Patrick Howley
areas of expertise
  • B2B and B2C Marketing Strategy
  • Qualitative and Quantitative Research
  • Business Development
  • New Product Development
education
  • BA, Allegheny College
  • Licenses & Certifications:  SIE, Series 7 & 63

Patrick Howley’s more than 25 years of marketing and business development experience includes senior-level marketing, customer insights, advertising and business development positions with GREYgroup, Colgate-Palmolive, PetSmart, Isagenix International and Redflex Traffic Solutions. He also owned and operated a marketing consulting group. Throughout this time, he has launched close to two dozen new products in a wide range of categories. He is currently a Client Representative, Associate, with Vanguard.

Patrick is a member of the Board of Association of Arizona Food Banks.  He has also served on the boards of the Phoenix chapter of the Business Marketing Association, Goodwill of Central AZ, and Community Health Charities of Arizona.

My favorite quote:  “It only seems impossible until it’s done.” — Nelson Mandela

learn more about marketing from our experts

  • 10 Small Business Logos and The Stories Behind Them

    If a picture is worth a thousand words, then a logo has the potential to tell the entire story behind a small business.  To tell these stories, we asked small businesses to share their business logo and the story (or meaning) behind it. Here are a few small business logos and the stories behind them. 

    January 7, 2021
  • How To Set a Marketing Budget: 10 Steps To Determine Spend

    How should a business set its marketing budget for 2021?  With so many unknowns carrying over from 2020 – vaccines, new leadership, new virus strains – how can marketing professionals and business owners establish a plan with a defined marketing spend? We asked marketing professionals and business leaders for the steps they are taking to

    January 7, 2021
  • How To Set Good Marketing Goals: 8 Goal Setting Tips

    Marketing goals.  CEOs love them. Marketing managers are held accountable to them. Teams are often driven or detracted by them. Which begs the question, how can a marketer set a good goal? To answer this question we asked marketing professionals and business leaders how to set good marketing goals. What tips did they have to

    December 10, 2020

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