Karen CulverVP of Marketing

Karen Culver
areas of expertise
  • Marketing Strategy
  • Data Analysis
  • Integrated Campaigns
  • Problem Solving
  • Customer Experience
education
  • Master of International Management, Thunderbird School of Global Management
  • B.A., Arizona State University

Karen Culver is a marketing strategist with a passion for planning and implementing data-driven initiatives.  She started her career at Moses Anshell Advertising, collaborating with clients in tourism, hospitality and healthcare, and moved on to marketing leadership roles at Motorola, Qwest Communications and Troxell.  As the principal and marketing director of KC Strategic Marketing, she has provided expertise to establish brands and improve marketing results, working with businesses and non-profit organizations.

Karen has been a member of the board and president of the Thunderbird Alumni Association, Phoenix Chapter.  She has been active in AMA Phoenix since she started her career.  As VP of Marketing for AMA Phoenix, Karen develops strategies to increase the number of marketing professionals engaged in our educational and networking events.

 

My favorite quote:

“Marketing strategy will impact every piece of your business and it should be tied to every piece of your business.” 

-Brandon Andersen

learn more about marketing from our experts

  • 10 Small Business Logos and The Stories Behind Them

    If a picture is worth a thousand words, then a logo has the potential to tell the entire story behind a small business.  To tell these stories, we asked small businesses to share their business logo and the story (or meaning) behind it. Here are a few small business logos and the stories behind them. 

    January 7, 2021
  • How To Set a Marketing Budget: 10 Steps To Determine Spend

    How should a business set its marketing budget for 2021?  With so many unknowns carrying over from 2020 – vaccines, new leadership, new virus strains – how can marketing professionals and business owners establish a plan with a defined marketing spend? We asked marketing professionals and business leaders for the steps they are taking to

    January 7, 2021
  • How To Set Good Marketing Goals: 8 Goal Setting Tips

    Marketing goals.  CEOs love them. Marketing managers are held accountable to them. Teams are often driven or detracted by them. Which begs the question, how can a marketer set a good goal? To answer this question we asked marketing professionals and business leaders how to set good marketing goals. What tips did they have to

    December 10, 2020

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