Karen CulverVP of Marketing and Communications
- Marketing Strategy
- Data Analysis
- Integrated Campaigns
- Problem Solving
- Customer Experience
- Master of International Management, Thunderbird School of Global Management
- B.A., Arizona State University
Karen Culver is a marketing strategist with a passion for planning and implementing data-driven initiatives. She started her career at Moses Anshell Advertising, collaborating with clients in tourism, hospitality and healthcare, and moved on to marketing leadership roles at Motorola, Qwest Communications and Troxell. As the principal and marketing director of Breakthrough Marketing, she has provided expertise to build brands and improve marketing results, working with businesses and non-profit organizations.
Karen has been a member of the board and president of the Thunderbird Alumni Association, Phoenix Chapter. She has been active in AMA Phoenix since she started her career. As VP of Marketing for AMA Phoenix, Karen develops strategies to increase the number of marketing professionals engaged in our educational and networking events.
My favorite quote:
“Marketing strategy will impact every piece of your business and it should be tied to every piece of your business.”
learn more about marketing from our experts
What is one thing every marketer needs to understand about the influence of price point in marketing strategy? Have you ever wondered how exactly a product’s price point influences customers’ perception and chances they’ll purchase the product? You might be surprised just how many factors in a marketing strategy rely on setting a proper price.October 5, 2022
What is one tip for dealing with negative comments and reactions on your company’s social media? To help you best deal with negativity on your company’s social media, we asked social media managers and marketing professionals this question for their best advice. From using GIFs to respond appropriately to thanking the commenter as part ofSeptember 21, 2022
What is one tactic that should be added to a demand generation strategy to help raise brand awareness and generate leads? To help you perfect your demand generation strategy to best market your brand, we asked marketing experts and business leaders this question for their best strategies. From creating shareable content to leveraging customer testimonialsSeptember 7, 2022