Karen CulverDirector of Marketing

KarenCulverNew
areas of expertise
  • Marketing Strategy
  • Data Analysis
  • Integrated Campaigns
  • Problem Solving
  • Customer Experience
education
  • Master of International Management, Thunderbird School of Global Management
  • B.A., Arizona State University

Karen Culver is a marketing strategist with a passion for planning and implementing data-driven initiatives.  She started her career at Moses Anshell Advertising, collaborating with clients in tourism, hospitality and healthcare, and moved on to marketing leadership roles at Motorola, Qwest Communications and Troxell.  As the principal and marketing director of KC Strategic Marketing, she has provided expertise to establish brands and improve marketing results, working with businesses and non-profit organizations.

Karen has been a member of the board and president of the Thunderbird Alumni Association, Phoenix Chapter.  She has been active in AMA Phoenix since she started her career and previously served on the Programming Committee.  As Director of Marketing for AMA Phoenix, Karen is developing programs to increase the number of marketing professionals engaged in our educational and networking events.

learn more about marketing from our experts

  • 6 Things We Learned About Video Marketing

    Last week’s speaker for the American Marketing Association, Phoenix Chapter, was WireBuzz CEO Todd Hartley, presenting on video marketing at Flemings Prime Steakhouse & Winebar, Scottsdale, Aug. 10, 2017. Harley’s investigations into search engine and content marketing dates back to 1999. Since running digital for seven of the largest nationally syndicated talk shows in Hollywood,

    February 12, 2020
  • SEO and Content Marketing Strategy; the Two Go Together Like Milk and Cookies

    When I first started working in search engine optimization (SEO), the landscape had just changed to a more user-focused experience, helping people find good content, not just content stuffed with keywords meant to game the system. The marketing world was abuzz with lots of controversy over this. Was SEO dead? Was the phrase irrelevant? SEO

    February 12, 2020
  • 5 Secrets to Writing Irresistible Job Descriptions

    So you’re ready to make your next hire and you’re looking for that right marketer who will help up your branding game, right? You know exactly what and who you’re looking for and now you just need to reach the right candidates. And one of the most important resources you have to reel them in

    February 12, 2020

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Thrive in a world of rapid change and technological disruption

Jessica Nyandamu

“As the fifth-largest city in the United States, Phoenix is a hub for marketing innovation, and AMA Phoenix is at the center of it. It is crucial for Phoenix marketers to be a part of AMA Phoenix for a variety of reasons—one being the immediate access to tools and resources that AMA has in the Valley as well as nationwide. We live in an environment of rapid change and technology disruptions. To thrive in our digital climates, we must have avenues to marketing intelligence and a trusted network of individuals in our field. I truly encourage marketers to be members of AMA Phoenix to become equipped with the industry knowledge and expertise to become better, smarter marketers.”

— Jessica Nyandamu, AMA Phoenix member since 2018 and digital marketing analyst at MSS Business Transformation, Phoenix, Ariz.

Jessica Nyandamu
Digital Marketing Specialist , MSS Business Transformation

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