John CoeManager of Analytics and Database
John speaks out of both side of his mouth! One side is sales and the other is marketing. But he brings them together when he talks or writes about B2B Data-Driven Marketing and Sales or in his words – How to Sell More BY Spending Less!
He’s sold chemicals and managed three national sales organizations. On the marketing side he has held executive positions at Quaker Oats, IBM, Rapp Collins Worldwide and now is a Principal at B2BMarketing.com, a database consulting and service firm.
John has also given over 425 seminars and presentations, and written The Fundamentals of Bvusiness-to-Business Sales and Marketing published by McGraw-Hill. John’s second book, Data-Driven Trade Show Marketing for Organizers & Exhibitors is due for publication in early 2016. He can be reached at John.Coe@B2BMarketing.com
learn more about marketing from our experts
There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors you choose for your retail space, brand, and packaging can elicit different responses from your clients and create optimal environments for transacting and creating brand awareness. Why Is Color Choice Important? Before we cover how color printingJune 14, 2022
What is one way to effectively market to parents? To help you market effectively to parents, we asked marketing professionals and business leaders this question for their best strategies. From considering the goals and objectives of parents to relating to their current pain points, there are several ideas that may help you effectively market yourMay 31, 2022
What is one industry that is advertising on a large scale, and what is fueling this growth in ad dollars? To help you note the spike in advertising within particular industries, we asked marketing professionals and business leaders this question for their best insights. From the financial services and crypto to the health beverage industry,May 18, 2022