John CoeManager of Analytics and Database
John speaks out of both side of his mouth! One side is sales and the other is marketing. But he brings them together when he talks or writes about B2B Data-Driven Marketing and Sales or in his words – How to Sell More BY Spending Less!
He’s sold chemicals and managed three national sales organizations. On the marketing side he has held executive positions at Quaker Oats, IBM, Rapp Collins Worldwide and now is a Principal at B2BMarketing.com, a database consulting and service firm.
John has also given over 425 seminars and presentations, and written The Fundamentals of Bvusiness-to-Business Sales and Marketing published by McGraw-Hill. John’s second book, Data-Driven Trade Show Marketing for Organizers & Exhibitors is due for publication in early 2016. He can be reached at John.Coe@B2BMarketing.com
learn more about marketing from our experts
What marketing trends will dominate the next calendar year? We gathered insights from 12 marketing experts to hear what they think the biggest marketing trends of 2021 will be and why.October 22, 2020
From “Marketing Ninja” to “SEO Guru”, there are plenty of odd job titles that have penetrated the marketing industry. While this doesn’t mean you have to be filling your career pages with outlandish job titles in order to attract the talent you want, it does mean that you should create titles and positions that denoteOctober 20, 2020
With over 182.8 million subscribers worldwide, it is no secret why marketers turn to Netflix to market their products. Product placement is an extremely popular marketing tactic because products can seamlessly integrate into any storyline and appear very subtle – but they are highly effective in generating brand awareness. Chances are, some of your favoriteSeptember 16, 2020