What is one thing every marketer needs to understand about the influence of price point in marketing strategy? Have you ever wondered how exactly a product’s price point influences customers’ perception and chances they’ll purchase the product? You might be surprised just how many factors in a marketing strategy rely on setting a proper price.

What is one tip for dealing with negative comments and reactions on your company’s social media? To help you best deal with negativity on your company’s social media, we asked social media managers and marketing professionals this question for their best advice. From using GIFs to respond appropriately to thanking the commenter as part of

What is one tactic that should be added to a demand generation strategy to help raise brand awareness and generate leads? To help you perfect your demand generation strategy to best market your brand, we asked marketing experts and business leaders this question for their best strategies. From creating shareable content to leveraging customer testimonials