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March 2016

Phoenix Networking Event, March 29, 2016 @ Toasted Cork

March 29, 2016 @ 5:30 pm - 8:00 pm
The Toasted Cork, Scottsdale Civic Center, 4301 N. Civic Center Plaza
Scottsdale, AZ 85251 United States
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Come and join us for wine and appetizers and network with other marketing professionals.

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April 2016

AAA Arizona’s Path to Engaging the Hispanic Market

April 14, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
$20 - $35

With Hispanics making up more than 30 percent of the Arizona population and Hispanics being underrepresented in the total AAA membership base, AAA launched an initiative to acquire more Hispanic members. After completing research and partnering with a local multicultural agency to develop a strategy and plan, their Hispanic Market Initiative began in April 2015.

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May 2016

Spectrum Awards 2016

May 4, 2016 @ 5:00 pm - 9:30 pm
Phoenix Art Museum Phoenix, AZ United States + Google Map
AMA Phoenix Spectrum 2016

Come celebrate and network with the valley’s top 200+ marketers at the 2016 Spectrum Awards!

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Mapping the Value of Customer Experience

May 12, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD20 - USD35
Jen and Tony

The game has changed with customer engagement. It is crucial to go beyond journey mapping and understand the micro moments of your customer's entire process of interacting with your brand. There are right and wrong moments of content implementation that could be costing you profit.

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June 2016

How to Effectively Map Content to Every Stage of the Buyer’s Journey

June 9, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Elyse Flynn Meyer

Delivering the right content, to the right persona at the right time is essential to achieving success in your marketing. Attend this event to learn the step-by-step content mapping process to effectively map your content to every stage of the buyer’s journey.

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Branding Through Customer Service

June 22, 2016 @ 11:30 am - 1:00 pm
Ingenuity 301 (3rd Floor, north side of the building) at SkySong, 1475 N. Scottsdale Road
Scottsdale, AZ 85257 United States
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$30 - $45
Roger Hurni

Through a variety of business examples as well as easily implementable steps, this presentation will show you just how valuable every customer touch point is and how each person within your organization maters when it comes to customer loyalty and brand advocacy.

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July 2016

McDonald’s Approach to Hispanic Marketing

July 14, 2016 @ 3:00 am - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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WEBINAR – TOP 10 WAYS TO USE DESIGN THINKING IN DRIVING INNOVATIVE MARKETING STRATEGIES

A Case Study of Valuable Insights to Strategy and Plan Execution for McDonald's Hispanic Marketing Initiative Join us for wine, hors d' oeuvres, and insights from Tami Liebertz, Regional Marketing Manager at McDonald’s Corporation. Did you know Hispanics account for 30% of the total population in Maricopa County and 31% statewide; as such they are among the fastest growing consumer segment in Arizona. Now is the time to examine this segment as a way to evolve and grow your business…

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BRAND YOU: An Introduction to Personal Branding

July 27, 2016 @ 11:30 am - 1:00 pm
Global 201 (2nd Floor – northside of building) at SkySong, 1475 N Scottsdale Rd.
Scottsdale, 85257 United States
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Andy Brentis

BRAND YOU: An Introduction to Personal Branding. Join us for networking, lunch, and insights from Andy Brentis, strategic branding, marketing & creative consultant for hire and President of InSource.

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August 2016

Word of Mouth Marketing Still Matters

August 11, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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So many businesses say that word of mouth is one of their best ways to get new customers. Now, word of mouth information is indexed by search engines and one person's bad experience can live online forever!

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Networking – Mixer Event: Beat the Heat & Meet the New Phoenix AMA Board

August 23, 2016 @ 5:00 pm - 8:00 pm
Blue Martini, 5455 E. High Street, Suite 101
Phoenix, 85054 United States
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Blue Martini

Join us for drinks, appetizers, networking, raffles and more at the Blue Martini in Phoenix on Tuesday, August 23rd. This event is free for AMA Members and student members. Non-members' cost is $20 for the 1st drink and light appetizers.

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