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August 2016

WEBINAR – Top 10 Ways to Use Design Thinking in Driving Innovative Marketing Strategies

August 30, 2016 @ 9:00 am - 10:00 am
WEBINAR – TOP 10 WAYS TO USE DESIGN THINKING IN DRIVING INNOVATIVE MARKETING STRATEGIES

Melissa Rancourt, entrepreneur and Academic Director of the Global Executive Master of Science in Strategic Design and Management at The New School's Parsons School of Design, will lead a dynamic webinar where participants will walk away with actionable insights and tools to change outmoded dynamics and lead to new opportunities.

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September 2016

Augmented & Virtual Reality: The Next Frontier of Interactive Marketing

September 14, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Rami Kalla, Point in Time Studios, Augmented and Virtual Reality: The Next Frontier in Interactive Marketing

Perhaps life truly does imitate art? For decades, movies and television have foretold of how we will interact within a virtual or augmented reality. That fantasy is here and it will heavily influence how we live and work. During this presentation, we will talk about why this is important and how it will impact the interactive marketing world. We will also step into the future to see how this will continue to evolve and shape how brands market themselves.

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Cause Related Marketing: The Non-profit and For-profit Relationship

September 22, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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This is an event you do not want to miss – whether you are a non-profit or a for-profit organization. Tim will explain how to use effective cause marketing strategies within a non-profit and for-profit partnership and the specific and measurable benefits it provides to both sides of the relationship. He will detail what these partnerships can do that result in building awareness, driving donations and donor acquisition for the non-profit and how the for-profit company can leverage their relationship to increase consumer and employee engagement, brand recognition and sales.

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October 2016

Understanding (and Maximizing) the 80/20 Rule of AdWords & PPC 10/13/16

October 13, 2016 @ 3:00 am - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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We all know the 80/20 rule, where 80% of your revenue comes from 20% of your clients/services/workload, etc. The same rule is extremely common with media spends (sometimes it’s even more like 95%/5% if not optimized!); however, there are critical – and simple - optimization activities you can execute to not only help improve the percentage that’s “working” but also help you cut wasted spend.

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10/13/16 WEBINAR – Video Marketing 101: 4 Simple Steps to Kick Off Your Video Strategy

October 13, 2016 @ 10:00 am - 11:00 am

Join Greg Kelly, Vidyard’s Product Marketing Specialist, to discover the answers to the questions above and just about anything else video marketing related you can think of. He’ll lead you through what you need to prepare, creating your first video, and even how you can measure that video's success! You’ll walk away with practical tips on:

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Data, Technology and Results: Measuring What Matters Most

October 18, 2016 @ 3:00 am - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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In this AMA session, Craig will demonstrate how analytics can support marketing campaigns throughout the entire planning cycle. Starting with upfront planning, continuing through optimizing campaign execution and concluding with communicating results, together we’ll explore the role that marketing analytics can play to make measured improvements in marketing performance.

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10/27/16 WEBINAR – 7 Tips for Building Out your Marketing Dream Team

October 27, 2016 @ 10:00 am - 11:00 am
Interactive Marketing Background

You can't reach the best customers possible without the best marketing team possible. Your team needs to go above and beyond when it comes to creative ideas, finding solutions that bring your strategy to the next level, and knowing your brand voice through and through. Join us for 7 tips on how to build - and maintain - your marketing dream team.

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November 2016

11/10/16 WEBINAR – Jobs to be Done: A Roadmap for Customer-Centered Innovation

November 10, 2016 @ 11:00 am - 12:00 pm

In this webcast, innovation expert and leading consultant Stephen Wunker will describe how companies can find the root drivers of demand using a concept called “Jobs to be Done.”

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5 1/2 Ways to Transform Your Marketing in 2017

November 10, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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The world of marketing is constantly changing and as marketing professionals, keeping up with what works, and what doesn’t, can be a challenge. What worked previously may no longer give you the results you desire. In this presentation, Jackie Wright, will review the best marketing practices for 2017.

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11/11/2016 WEBINAR – New Study: The CEO’s View of Customer Experience (CX)

November 11, 2016 @ 11:00 am - 12:00 pm
Interactive Marketing Background

In this webcast you’ll hear the perspectives of more than 400 CEOs and 300 CX professionals as they weigh in on the impact of customer experience initiatives in today’s customer-centric business environment.

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