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November 2016

11/21/2016 WEBINAR – New Study: The CEO’s View of Customer Experience (CX)

November 21, 2016 @ 1:00 pm - 2:00 pm

This session will cover a holistic approach to consumer segmentation and how it can be used to drive towards breakthroughs in portfolio management and consumer relevance.

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11/28/2016 WEBINAR – Featured Replay: 5 Smart Ways to Build a Behavior-Driven, Data-Enriched Customer Experience

November 28, 2016 @ 11:00 am - 12:00 pm

Are you engaging customers (and future customers) where, when and how it's most convenient to them? With so many unique buyer journeys to account for and cross-channel data siloed across your organization, shifting to a seamless, customer-centric marketing approach can be a daunting task – but with contacts increasingly in control of these journeys, an essential one.

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December 2016

12/2/2016 WEBINAR – Missing Customer Evidence? Practical Advice for Filling in the Gaps

December 2, 2016 @ 11:00 am - 12:00 pm

Join us for our webinar, "Missing customer evidence? Practical advice for filling in the gaps," to see how CA Technologies’ Vice President of Solution & Product Marketing, Bill Talbot, used customer evidence to supercharge their content marketing output and get critical customer feedback in the hands of product marketing.

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12/6/2016 WEBINAR – The Art & Science of Social Insights: Tapping Audiences to Drive New Business

December 6, 2016 @ 11:00 am - 12:00 pm

Hear real-life examples of how Nickelodeon, Zappos and other major brands developed audience-centric campaigns that captivated new and existing audiences, fueling conversation and ultimately revenue. Understand how successful campaigns are developed using the five elements of the F.R.E.S.H. approach, and then measured through targeted social media analytics.

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12/7/2016 WEBINAR – Do looks matter when it comes to your data? How data visualization techniques can work for you

December 7, 2016 @ 11:00 am - 12:00 pm

Lately, data visualization has been a hot topic in MRX. What actual evidence have we seen that indicates we should be adding visuals to our own deliverables for our clients/superiors? This study will help us determine whether data visualizations are necessary when delivering results. Are basic graphs enough, or will a graphic designer need to spice up your report?

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12/13/16 – 2016 Holiday Soiree

December 13, 2016 @ 6:00 pm - 9:00 pm
Big Yam, 15750 N Northsight Blvd
Scottsdale, AZ 85260 United States
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Join us on December 13, 2016, at Big Yam - The Parsons Agency for an evening of holiday merriment with networking, great food, and drinks. Meet other marketing and advertising executives in a relaxed atmosphere at Big Yam's new state-of-the-art facility.

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12/14/2016 WEBINAR – Creating Visual Content for Social Media and Branding

December 14, 2016 @ 11:00 am - 12:00 pm

Dreaming of a social media feed filled with great visual content that gets your audience engaging with you? Join South Carolina social media expert Heather Heuman as she helps you discover the power of visual content marketing and how it can amplify your results, build your brand and get engagement with the right audience. You’ll also learn actionable steps and systems that will increase your social media engagement.

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12/19/16 WEBINAR – MEMBERS ONLY – Woo, Wow, and Win: How Five Principles of Service Design Will Shape the Future of Marketing

December 19, 2016 @ 1:00 pm - 2:00 pm

The art of customer delight differs in service businesses--and, for marketers, services are a new frontier in both theory and practice. In this webinar, Thomas A. Stewart and Patricia O'Connell will share insights from their new bestseller Woo, Wow, and win: Service Design, Strategy, and the Art of Customer Delight. To delight your customers—to woo, wow, and win them—you must design your service to create memorable, empathetic experiences that meet their expectations and advance your strategy. Drawing on examples from airlines and brokerages, hospitals and hospitality, consulting and construction, Stewart and O'Connell show how to apply the principles of service design in ways that uniquely fit your strategy.

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January 2017

1/12/17 – DATOS: The State of Arizona’s Hispanic Market

January 12, 2017 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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The world of marketing is constantly changing and as marketing professionals, keeping up with what works, and what doesn’t, can be a challenge. What worked previously may no longer give you the results you desire. In this presentation, Monica Villalobos, will review state of Arizona's Hispanic Market.

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1/26/17 – Google is Changing…Again! What You Need to Know About Google in 2017

January 26, 2017 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Ben Holland

Google in 2017, what the future has in store for us. In this deep dive into Google’s recent changes SEO expert, Ben Holland will discuss five new topics that are changing the industry. He will discuss Rank Brain, Google’s machine learning algorithm that is one of the most important ranking factors, the new mobile index, Google’s AMP project, the importance of structured data and the shift to voice search.

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