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March 2019

Arizona Marketing Summit

March 21 @ 8:00 am - 6:00 pm
Renaissance, 100 N 1st St.
Phoenix, AZ 85004 United States
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USD150 - USD750

Special Rate for AMA Phoenix Members! As an AMA member, you get 15% off with promo code AMAPHOENIX. Stop by the AMA Booth, Booth #9 to say Hi! 250+ Arizona-based brands come together to share fresh ideas, solve problems and make meaningful connections. On Thursday, March 21, marketing leaders are coming together to share ideas, build face to face relationships and discuss the future of marketing at the Arizona Marketing Summit! This year, you’ll hear from senior-level marketers at brands including…

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Killer Facebook Ads – Take Your Facebook Marketing to the Next Level

March 28 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD15 - USD35

Facebook is the world’s largest social network with a whopping 2 billion users. In the United States and Canada alone, 183 million people use Facebook every day. To put that in perspective, that’s 80 million more people than the 103 million viewers that tuned into the 2018 Super Bowl. Facebook's Advertising platform has come a long way over the past few years. Advertisers can run a plethora of campaign types and target its audience both on interest and lifestyle. Additionally,…

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April 2019

DATOS: The State of Arizona’s Hispanic Market – Is This a Target Market for Your Business?

April 11 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD15 - USD35

DATOS: The State of the Hispanic Market is the most comprehensive compilation of secondary research on Hispanic consumers in Arizona with a brief overview of national growth as well as primary research on Hispanic Business Enterprises.  The presentation will include an over view of demographics, consumer behavior in key areas (including Entertainment, Healthcare, Financial Services, etc.), and segmentation models to approach this consumer. The data provided is an actionable tool for any marketing. The American Marketing Association presents a mini-DATOS…

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June 2019

DIY Market Research: Surveys and Beyond!

June 13 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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AMA-6_13_19 Event Graphics-FB Cover-(900x300)

Do you want to conduct market research for your small business or organization, but lack the budget or professional skills available to larger organizations? Are you in search of insights that come from obtaining feedback from the people you serve, but not sure where to start? Or are you a long-time user of market research who is curious about the latest tools and techniques? These are THREE perfect reasons to attend this informative, educational event. Market research is important to…

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Bulletproof Storyselling: How To Use Video To Sell Products or Services Faster

June 27 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD15 - USD35

  Video captures the attention of decision-makers more than any other medium. In today's world with short attention spans and content overload, video gives your company the edge over your competitors. Your prospects have changed. Today, they don’t want to interact with a salesperson until they’re ready to make a buying decision, which means access has become much more difficult. In this presentation, Vidyard’s 2019 People To Follow, Todd Hartley explains how to use storytelling to pull your prospects through…

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July 2019

From Slumping to Booming Success with Digital Marketing

July 16 @ 11:30 am - 1:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Signature Luncheon You've been working at digital and content marketing for while now, but the staff and executive team are starting to get frustrated. You’ve been publishing blog posts, videos and infographics, but no one seems to be reading or watching. The leads and sales are just not coming in. The reason: you’re making some key mistakes which are preventing you from being successful. Join Arnie Kuenn of Vertical Measures, an Investis Digital Company, for a session that will dive into the current…

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HAPPY HOUR: Beat the Heat with Phoenix Marketing Week

July 18 @ 5:00 pm - 7:00 pm
Fate Brewing Company, 1312 N Scottsdale Rd
Scottsdale, AZ 85257 United States
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                Join us for a Happy Hour! Mix and mingle with your fellow Phoenix area marketers. Where: Fate Brewing Company - South Scottsdale Location 1312 N Scottsdale Rd, Scottsdale, AZ 85257 When: Thursday - July 18, 2019 Time: 5:00pm-7:00pm AMA Members: FREE Nonmembers: $20  AIGA/ANA/AZIMA/AAF Phoenix Members: FREE  

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August 2019

Case Study Thursday: Does Industry Specific Expertise Matter?

August 8 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD15 - USD35

    The information you will hear in this outstanding presentation is applicable to a variety of professionals in the marketing world – Agencies, all levels of internal company marketing professionals, consultants, and business owners. Through an award-winning case study, Leigh Dow, Founder and CEO of 48 West Agency will illustrate how you and your organization can be successful in your marketing efforts by gaining and building industry knowledge (no matter what industry you are in). An agency is only…

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How to Clarify Your Brand Story to Amplify Your Impact and Simplify Your Life

August 22 @ 11:30 am - 1:00 pm
The Newton, 300 W Camelback Rd.
Phoenix, AZ 85013 United States
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USD20 - USD45

As a marketer, you have important messages to communicate and they're critical to converting customers. But chances are you are not being heard unless you are telling a story. Learn three proven narrative frameworks to rise above the noise, connect with audiences, and move people to action.     With so much noise and distraction in today's world, telling the best brand story to differentiate yourself and your company will make all the difference between success and failure. Experience how…

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September 2019

Half-Day Workshop: Set up Google Analytics for Data-Driven Marketing

September 10 @ 8:00 am - 12:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD35 - USD59

Is your Google Analytics helping you make data-driven decisions about your marketing? Join the American Marketing Association (AMA) and Association of National Advertisers (ANA) for this half-day workshop to learn how to setup, analyze and make data-driven decisions using Google Analytics.       Working in your own instance (bring your laptop!), we’ll walk you through Google Analytics step by step. You’ll arrive in the morning as a beginner and leave with an advanced level of knowledge of GA. Join…

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