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June 2019

Bulletproof Storyselling: How To Use Video To Sell Products or Services Faster

June 27 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD15 - USD35

  Video captures the attention of decision-makers more than any other medium. In today's world with short attention spans and content overload, video gives your company the edge over your competitors. Your prospects have changed. Today, they don’t want to interact with a salesperson until they’re ready to make a buying decision, which means access has become much more difficult. In this presentation, Vidyard’s 2019 People To Follow, Todd Hartley explains how to use storytelling to pull your prospects through…

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July 2019

From Slumping to Booming Success with Digital Marketing

July 16 @ 11:30 am - 1:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Signature Luncheon You've been working at digital and content marketing for while now, but the staff and executive team are starting to get frustrated. You’ve been publishing blog posts, videos and infographics, but no one seems to be reading or watching. The leads and sales are just not coming in. The reason: you’re making some key mistakes which are preventing you from being successful. Join Arnie Kuenn of Vertical Measures, an Investis Digital Company, for a session that will dive into the current…

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HAPPY HOUR: Beat the Heat with Phoenix Marketing Week

July 18 @ 5:00 pm - 7:00 pm
Fate Brewing Company, 1312 N Scottsdale Rd
Scottsdale, AZ 85257 United States
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                Join us for a Happy Hour! Mix and mingle with your fellow Phoenix area marketers. Where: Fate Brewing Company - South Scottsdale Location 1312 N Scottsdale Rd, Scottsdale, AZ 85257 When: Thursday - July 18, 2019 Time: 5:00pm-7:00pm AMA Members: FREE Nonmembers: $20  AIGA/ANA/AZIMA/AAF Phoenix Members: FREE  

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August 2019

Case Study Thursday: Does Industry Specific Expertise Matter?

August 8 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD15 - USD35

    The information you will hear in this outstanding presentation is applicable to a variety of professionals in the marketing world – Agencies, all levels of internal company marketing professionals, consultants, and business owners. Through an award-winning case study, Leigh Dow, Founder and CEO of 48 West Agency will illustrate how you and your organization can be successful in your marketing efforts by gaining and building industry knowledge (no matter what industry you are in). An agency is only…

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How to Clarify Your Brand Story to Amplify Your Impact and Simplify Your Life

August 22 @ 11:30 am - 1:00 pm
The Newton, 300 W Camelback Rd.
Phoenix, AZ 85013 United States
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USD20 - USD45

As a marketer, you have important messages to communicate and they're critical to converting customers. But chances are you are not being heard unless you are telling a story. Learn three proven narrative frameworks to rise above the noise, connect with audiences, and move people to action.     With so much noise and distraction in today's world, telling the best brand story to differentiate yourself and your company will make all the difference between success and failure. Experience how…

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September 2019

Half-Day Workshop: Set up Google Analytics for Data-Driven Marketing

September 10 @ 8:00 am - 12:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD35 - USD59

Is your Google Analytics helping you make data-driven decisions about your marketing? Join the American Marketing Association (AMA) and Association of National Advertisers (ANA) for this half-day workshop to learn how to setup, analyze and make data-driven decisions using Google Analytics.       Working in your own instance (bring your laptop!), we’ll walk you through Google Analytics step by step. You’ll arrive in the morning as a beginner and leave with an advanced level of knowledge of GA. Join…

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Customer Experience (CX) and Organizational Design: Anticipating Customers’ Needs in Advance to Differentiate Your Company from the Competitors

September 26 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD15 - USD35

The most successful campaigns are the ones that focus on the customer and the customer experience. Having good customer service is no longer enough. Companies need to anticipate customer needs to be competitive.   People forget what you said. People will forget what you did. But people will never forget how you made them feel. – Maya Angelou Customer centric design impacts all parts of the business but in this case, marketing plays the key role in developing the vision…

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October 2019

Google Analytics Part II: Measure Data, Track Metrics and View Success of Your SEO, PPC, and Social Media Marketing Campaigns

October 10 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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  Join us for Google Analytics Part II. The recent hands-on workshop was Part I, where we worked in our real-time instances, seeing real numbers and results. We intentionally scheduled this session to pair what we learned in the workshop with practical advice and tactics for your business. Google Analytics is a very important digital marketing tool and underused by most businesses and marketers. This free tool from Google allows you to measure the results of individual campaigns in real-time,…

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Digital Streaming Services and OTT Advertising Surpasses Traditional TV – What Marketers Need to Know and Why

October 23 @ 11:30 am - 1:00 pm
The Newton, 300 W Camelback Rd.
Phoenix, AZ 85013 United States
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USD20 - USD45

Advertisers clinging to traditional media should be very concerned about their cord-cutting customers. More than ever, it’s vital for brands to incorporate OTT (over-the-top) programmatic advertising into their marketing mix for optimal results.         Migration away from cable/satellite TV has picked up speed—25% of respondents said that they canceled their cable/satellite television service within the past two months. There is a corresponding movement toward video-on-demand services such as Netflix, Hulu, and Amazon Prime; 46% of consumers say…

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November 2019

How to Use Video and Virtual Reality to Drive More Sales

November 14 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD15 - USD35

Kin Perry, a 23 year digital marketing professional will discuss how to use video and virtual reality to drive more sales as an agency, freelancer or company who engages in video marketing.   With a projected 170 Billion dollar spend in 2020 on video, you won't want to miss out on how to secure more long-term clients using video, utilize video as part of your marketing plan and engage your customers/prospects through video, and drive your revenue to new heights.…

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