Past Events

AMA Events

Loading Events
Find Events

Past Events › Special Interest Groups

Events List Navigation

October 2015

A Total Market Approach – Leading with Insights – AMA Phoenix Hispanic Marketing SIG

October 8, 2015 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
+ Google Map

Join us for wine, hors d' oeuvres, and insights into A Total Market Approach and Leading with Insights in Marketing to Hispanics with Mark Suarez and Jamie Santiago.Understanding consumer behaviors and perceptions is key to understanding what motivates them on a basic level. This is fundamental to developing any strategic marketing plan. Considering how the growing Hispanic segment fits into your total market approach is smart marketing and can lead to long term benefits for your brand and revenue streams.…

Find out more »
November 2015

Interactive Marketing SIG

November 12, 2015 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
+ Google Map

Every business needs to be highly visible online and this can be accomplished through ethical optimization techniques, following Google's best practices and guidelines. You can increase leads and capture more business by learning how Google works and by using the tools available. We'll discuss several tools, strategies and case studies for small business owners. We'll also discuss common mistakes and how to avoid them. Join us November 12th at Fleming’s in Scottsdale to learn: What SEO is and isn't How…

Find out more »
February 2016

How to Build an Organic Search Strategy That Works

February 11, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States

  AMA Interactive Marketing Special Interest Group (SIG) Join us for wine, hors d'oeuvres, and insights from Ralph Miller, SEO Manager, and Elise Gould, Director of Acquisition Content Marketing of LaneTerralever. Getting higher rankings on Google is something every business wants. Higher rankings result in more organic traffic to your website, providing you with a steady stream of website visitors to build a relationship with, and ultimately see your product or service to. In this session, Miller and Gould will…

Find out more »
March 2016

Finding Your Pickle: Discover How Authenticity Can Be Your Secret Marketing Weapon

March 10, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
$20 - $35
Russ Perry

AMA Direct Marketing Special Interest Group (SIG) Join us for networking, appetizers and a glass of wine, and insights from Russ Perry, Founder of Design Pickle. Russ Perry, former agency owner and Founder of Design Pickle shares the story of discovering his authentic self in the most unlikely of places – inside a pickle jar! Attendees will hear first hand the power of authenticity and how it has helped scale his startup from $0 of revenue in January 2015 to be on…

Find out more »
April 2016

AAA Arizona’s Path to Engaging the Hispanic Market

April 14, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
$20 - $35

With Hispanics making up more than 30 percent of the Arizona population and Hispanics being underrepresented in the total AAA membership base, AAA launched an initiative to acquire more Hispanic members. After completing research and partnering with a local multicultural agency to develop a strategy and plan, their Hispanic Market Initiative began in April 2015.

Find out more »
May 2016

Mapping the Value of Customer Experience

May 12, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
+ Google Map
USD20 - USD35
Jen and Tony

The game has changed with customer engagement. It is crucial to go beyond journey mapping and understand the micro moments of your customer's entire process of interacting with your brand. There are right and wrong moments of content implementation that could be costing you profit.

Find out more »
June 2016

How to Effectively Map Content to Every Stage of the Buyer’s Journey

June 9, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
+ Google Map
Elyse Flynn Meyer

Delivering the right content, to the right persona at the right time is essential to achieving success in your marketing. Attend this event to learn the step-by-step content mapping process to effectively map your content to every stage of the buyer’s journey.

Find out more »
July 2016

McDonald’s Approach to Hispanic Marketing

July 14, 2016 @ 3:00 am - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
+ Google Map
WEBINAR – TOP 10 WAYS TO USE DESIGN THINKING IN DRIVING INNOVATIVE MARKETING STRATEGIES

A Case Study of Valuable Insights to Strategy and Plan Execution for McDonald's Hispanic Marketing Initiative Join us for wine, hors d' oeuvres, and insights from Tami Liebertz, Regional Marketing Manager at McDonald’s Corporation. Did you know Hispanics account for 30% of the total population in Maricopa County and 31% statewide; as such they are among the fastest growing consumer segment in Arizona. Now is the time to examine this segment as a way to evolve and grow your business…

Find out more »
August 2016

Word of Mouth Marketing Still Matters

August 11, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
+ Google Map

So many businesses say that word of mouth is one of their best ways to get new customers. Now, word of mouth information is indexed by search engines and one person's bad experience can live online forever!

Find out more »
June 2019

Bulletproof Storyselling: How To Use Video To Sell Products or Services Faster

June 27 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
+ Google Map
USD15 - USD35

  Video captures the attention of decision-makers more than any other medium. In today's world with short attention spans and content overload, video gives your company the edge over your competitors. Your prospects have changed. Today, they don’t want to interact with a salesperson until they’re ready to make a buying decision, which means access has become much more difficult. In this presentation, Vidyard’s 2019 People To Follow, Todd Hartley explains how to use storytelling to pull your prospects through…

Find out more »
+ Export Events
  • 1
  • 2