Where:
Papago Golf Course
5595 E Karsten Way
Phoenix, AZ 85008

When:
May 6, 2020
5:30pm-9:00pm

The American Marketing Association, Phoenix Chapter Spectrum Awards is Arizona’s largest and most representative annual marketing competition, attracting hundreds of entries each year from agencies, companies, organizations and institutions developing and managing local, regional, and national business-to-consumer, business-to-business, association and nonprofit initiatives that span a wide range of industries.

Since 2002, the Spectrum Awards have celebrated the Valley of the Sun’s best and brightest marketing, advertising and public relations professionals, showcasing, recognizing and rewarding marketing excellence, achievement and the art and science of marketing. With a multitude of categories highlighting all aspects of marketing, from strategy and planning to innovation, execution and business results, we celebrate our vibrant marketing community and honor the year’s biggest ideas and brightest minds in the Metro Phoenix area.

Mark your calendar now and start planning your entries in the largest awards contest of its kind in Arizona and your chance to network and mingle with some of the best and brightest marketers in Phoenix.

 

AMA 2020 Spectrum Awards

Call for Entries:

The American Marketing Association is Accepting Entries for the 2020 AMA Spectrum Awards!!!

Enter the 2020 AMA Spectrum Awards today! Honoring excellence since 2002, the AMA Spectrum Awards is the Valley’s only award ceremony dedicated to recognizing both the art and science of marketing.

Year after year, you and your marketing team create brilliant campaigns that achieve meaningful results. Now is your opportunity to get your hard work recognized. The AMA is accepting Spectrum Award entries beginning today, February 5th through March 8th, 2020. 

Don’t miss this opportunity to mingle with the best and brightest marketers in the Valley. Ready to showcase your company and its talent and creative genius on campaigns you managed in calendar year 2019? Entering is a great way to motivate your team because who doesn’t want to be part of an award-winning team?

Entering is just the beginning. To celebrate the finalists and winners, the AMA will host an award ceremony and reception at Papago Golf Course on May 6, 2020 from 5:30-9:00 pm. So, plan to be there and connect with the Valley’s Creative Community while you enjoy your moment in the spotlight.

Don’t wait!  Enter today!  The entry deadline is March 8, 2020.  

For questions, please contact the Spectrum Awards Committee, at amaphx.spectrum@gmail.com.

We look forward to receiving your extraordinary entries!  And we hope you’ll join us for a special evening of celebration on May 6th.

Entry Fees:
$65 for AMA members — Early bird entries received on or before February 19
$75 for AMA members — Rate for entries received on or after February 20

$125 for AMA non-members —Early bird entries received on or before February 19
$135 for non-members — Rate for entries received on or after February 20

Award Reception & Ceremony Tickets:
$60 for individual AMA Phoenix members — Early bird entries received on or before February 19
$65 for individual AMA Phoenix members — Rate for entries received on or after February 20
$275 for a group of 5 tickets AMA Phoenix members — Early bird entries received on or before February 19
$300 for a group of 5 tickets AMA Phoenix members — Rate for entries received on or after February 20

$80 for individual non-members — Early bird entries received on or before February 19
$85 for individual non-members — Rate for entries received on or after February 20
$375 for a group of 5 tickets non-members — Early bird entries received on or before February 19
$400 for a group of 5 tickets non-members — Rate for entries received on or after February 20

Now that you’ve paid your entry fee you’re almost done.  

It takes just a few easy steps to complete and submit your entry. 

Step 1: Choose your category or categories from the enclosed list.

Step 2:  Prepare your submissions for judging. You should include all the elements listed below for each submission to enable the judges to evaluate your work. The description is as important as the visuals. Tell a story that helps the judges understand your thought processes, the reason for the campaign, the strategy employed, a description of the execution/implementation, and the outcomes generated by the campaign.

Step 3:  Go to our Eventbrite site to pay for your submissions. Payment will be verified before your work will be submitted for judging.

Step 4:  Create a Google Drive folder to share the folder link with us.

Step 5: Share the folders in edit mode to amaphx.spectrum@gmail.com.

Then you’ll be all done.  It’s that easy.

Download the PDF for full instructions for entering the Specturm Awards.

8 (Really Good) Reasons Why Entering the AMA Phoenix Spectrum Awards Makes Great Sense

Categories:

Integrated Marketing Campaign 
1A: Product – New or Existing
1B: Service – New or Existing
1C: Event
1D: Self-Promotion
1E: Multicultural
1F: Non-Profit

Brand Identity
2A: Logo
2B: Product or Service
2C: Packaging
2D: Re-Brand of the Year (before and after)

Print
3A: Advertising – Newspaper, Magazine

Outdoor
4A: Billboard or Transit
4B: Buildings/Wrap/Other

Broadcast
5A: Radio
5B: Television

Collateral
6A: Brochure/Sell Sheet
6B: Special Event Material
6C: Sales Kit / Press Kit
6D: Publication/Annual Report/Catalogue

Promotional
7A: Giveaways

Interactive / Online
8A: Online Marketing Campaign
(Uses two or more forms of digital media)
8B: Website – Corporate or E-Commerce, Microsite
8C: Website – Non-Profit
8D: Mobile – Application
8E: Email
8F: Social Media –
Single or Multiple Accounts/Campaign
8G: Search Engine Optimization
8H: Marketing Automation

Direct Response
9A: Direct Mail
9B: Loyalty Campaign

Public Relations
10A: Public Relations – Local
10B: Public Relations – National
10C: Public Relations – Event or Sponsorship
10D: Public Relations – Non-Profit

Video/Event
11A: Sales Video or Educational Video
11B: Fundraising/Non-Profit Video
11C: Animation/3D
11D: Trade Show Booth Design
11E: Event Staging/Decor/Theme
11F: Augmented or Virtual Reality
11G: Online Video

Content
12A: White Papers
12B: Case Studies or Articles
12C: Infographics
12D: Content Marketing Campaign
(Uses two or more forms of digital media)

Marketing
13A: Miscellaneous/Other
13B: Marketer of the Year

Congratulations on your entry and good luck!!!

DO NOT FORGET TO PURCHASE YOUR TICKETS TO ATTEND THE EVENT – THE 2020 SPECTRUM AWARDS.

AMA 2019 Spectrum Awards – ATTEND THE EVENT/PURCHASE TICKETS

Where:
Papago Golf Course
5595 E Karsten Way
Phoenix, AZ 85008

When:
May 6, 2020
5:30pm-9:00pm

Come celebrate, network and enjoy great food, drinks and prizes!!! 

ATTEND THE EVENT/PURCHASE TICKETS

Come celebrate and network with the valley’s top 200+ marketers at the 2020 Spectrum Awards! Enjoy dinner and drinks at Papago Golf Club (the home of Arizona State University’s Men’s and Women’s Golf Team), a lively program and awards ceremony and a fun after party to continue to the celebration.

The American Marketing Association Phoenix is pleased to be honoring all the finalists and winners who have submitted their best marketing campaigns from 2019. This event has been honoring excellence in marketing in Arizona for over a decade and we’re proud to continue the tradition for a 18th year. The winners will be announced at the awards show that evening.

Award Reception & Ceremony Tickets:
$60 for individual AMA Phoenix members — Early bird entries received on or before February 19
$65 for individual AMA Phoenix members — Rate for entries received on or after February 20
$275 for a group of 5 tickets AMA Phoenix members — Early bird entries received on or before February 19
$300 for a group of 5 tickets AMA Phoenix members — Rate for entries received on or after February 20

$80 for individual non-members — Early bird entries received on or before February 19
$85 for individual non-members — Rate for entries received on or after February 20
$375 for a group of 5 tickets non-members — Early bird entries received on or before February 19
$400 for a group of 5 tickets non-members — Rate for entries received on or after February 20

We look forward to seeing you at this year’s event!

Don’t miss out on all the fun and celebration!  Purchase tickets to attend the event for the valley’s “go-to” marketing event of the year today!