Is your Google Analytics helping you make data-driven decisions about your marketing? Join the American Marketing Association (AMA) and Association of National Advertisers (ANA) for this half-day workshop to learn how to setup, analyze and make data-driven decisions using Google Analytics.
Working in your own instance (bring your laptop!), we’ll walk you through Google Analytics step by step. You’ll arrive in the morning as a beginner and leave with an advanced level of knowledge of GA. Join us to uncover hidden growth opportunities and demonstrate how marketing affects your business.
By attending this half-day workshop, Xavier will educate attendees with hands-on learning:
To get the most out of this workshop, the following requirements will make the workshop a true learning experience:
AMA Members: $49
About the Speaker
Xavier Major, Demand Generation Supervisor, Televerde
When problems need solutions companies call Xavier. His 6-year background in marketing automation, media buying, and marketing strategy has led to over $5 million in revenue for his consulting clients. Xavier heads the demand generation efforts at Televerde. Currently he’s building the future of demand generation at Televerde where he is the Demand Generation Supervisor.
About the Company
Televerde helps global B2B organizations generate demand and accelerate sales through a combination of strategic data solutions, marketing technology and highly skilled sales professionals. Since its inception in 1994, Televerde has been a purpose-driven company providing education and career opportunities for incarcerated women both while in prison and after release. Using this business model, Televerde has generated more than $8 billion in revenue for its clients.
With their Global Headquarters in Phoenix, Arizona, Televerde also has a European Headquarters in Glasgow, Scotland, a Latin America Contact Center in Cordoba, Argentina, a Televerde Contact Center outside of Indianapolis, Indiana and another one in Melbourne, Australia.