User Experience 101: How it Supports Your Marketing - AMA Phoenix

AMA Events

Loading Events

« All Events

  • This event has passed.

User Experience 101: How it Supports Your Marketing

July 12, 2018 @ 3:00 pm - 5:00 pm

User Experience is a huge part of your brand experience. If you aren’t getting the most out of
your UI/UX you’re probably missing out on conversions from your latest video, app, or
campaign. After User Experience 101 you’ll walk away with a better understanding of what UX
can mean to your organization, your Marketing team, and the future of both.

1. What UX User Experience is
2. What it means for your organization
3. Common perceptions and misperceptions
4. Common integrations and implementations
5. The unique and potentially powerful partnership between marketing and UX


AMA Members = $20

Non-Members = $35

Students = $15

Company Description:

InRhythm is a technology consulting firm focused on high velocity software development through lean UX, software engineering and agile delivery services. We’ve helped over 100 teams launch over 50 products for leading companies in financial services, education, consumer and media industries. Our team of A+ thought leaders don’t just join us for a job, they join us to do what they love. It’s that passion that has helped us grow over 300% year over year, and consistently deliver on our commitment to help our clients develop better, faster and in rhythm – all while having loads of fun.

Speaker Bio:

Lindsey MacNeil

An animal lover and singer turned human factors design practitioner, Lindsey MacNeil has over a decade of experience encompassing nearly all UX skills from user research to product strategy, including an awarded passion for design.

At InRhythm, Lindsay works as a Sr. UX Architect for client American Express. She also works with smaller organizations directly on part-time projects.


July 12, 2018
3:00 pm - 5:00 pm


Professional Development Series


Fleming’s Prime Steakhouse & Wine Bar
6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
+ Google Map